Senior Content Strategist in Berlin-Kreuzberg bei IFA Berlin

Your mission

The Senior Content Strategist (all genders) role at IFA Management GmbH is a pivotal position within the Content Department, dedicated toshaping our content-driven approach and creative direction. This role focuses on delivering bespoke sponsorship concepts,fostering collaboration with the sales team on sponsorships and activations, and driving creative content strategies. The Senior Content Strategist (all genders) plays a key role in defining our brand's messaging and positioning within the content landscape.

Content-Driven Brand Activations: Guiding the development of brand activations rootedin content-driven strategies to engage and captivate the target audience.

Content-Centric Brand Messaging: Crafting brand messaging that highlights contentexcellence and relevance, effectively conveying our brand's unique value.

Strategic Touchpoint between Content, Marketing, Sales and PR: Creating aLog of ongoing activities, activations and touchpoints

Relationship Management: Fostering and maintaining collaborative relationships with keypartners to ensure seamless content synergies and partnerships.

Sponsorship Decks: Creating bespoke sponsorship decks in close collaboration

Integrated Content Leadership: Leading the creative direction for content initiatives,ensuring alignment with our content goals and vision for the trade show, while alsooverseeing strategic content creation for commercial success, both live and online.

Strategic Consulting/Concept: Strategic and creative consult for marketing activitiessuch as newsletters and website content

Your profile

• BSA British and American culture
• 8+ years proven senior-level experience in event and brand content strategy
• brand activations, and creative direction
• Exceptional ideation and creativity skills
• Strong communication and relationship-building abilities.

About us

IFA - the world’s largest consumer electronics and home appliances trade show is now organised by IFA Management GmbH – a joint venture founded by gfu Consumer & Home Electronics GmbH together with Clarion Events Ltd, one of the world’s leading independent event organizers.
Under the new partnership, IFA plans to build on its success by expanding its digital offering and the IFA Next brand to add more start-ups and innovative products to the event. The new partnership will invest in features, new experiences, and entertainment to generate more value and excitement for attendees, sponsors and exhibitors.
https://www.ifa-berlin.com/about