MOBILE APP BUSINESS MANAGER PUMA EUROPE in Herzogenaurach

Curious, Collaborative, Hands on, Analytical, Critical thinker & Fast Learner.

Thrive in a diverse international setting.

Take challenges head on & able to galvanize people.

If that sounds interesting, then read on…

We are seeking a candidate who will champion the PUMA Mobile App from the European consumer perspective.

Candidate will work cross functionally with the European and global teams to define, develop & drive content, commerce, app acquisition, retention & growth strategies.

This candidate must be self-directed and skillful, working in an ambiguous environment where entrepreneurial results are delivered through collaborative and cross-functional teamwork.

Role Responsibilities

Strategy & Planning

• Responsible for evolving and driving the PUMA mobile app strategy to enable our mid-term commercial and brand goals in the European region.
• Keep a close eye to the market trends & constantly evaluate competitive and market analysis to inform the long-term evolution of the product roadmap.
• Work closely with the European Content, Marketing, Category and Planning teams, to ensure that the app becomes a key component to our direct-to-consumer approach.
• Work cross-functionally with the regional marketing team, global eComm team, European content teams and other internal stakeholders to oversee & maintain a detailed content planning calendar.
• Be an evangelist for the PUMA Mobile App within & outside the organization.

Execution, Retention & Growth

• Manage the content strategy and execution on the Mobile app
• Responsible for launches, promotions, and key campaigns on the app
• Collaborate with the UI/UX teams to ensure that mobile app experience remains relevant and intuitive.
• Drive towards our agreed commercial & engagement goals by
  • Defining the optimal media mix for user acquisition
  • Drive our retention metrics & increase our DAU, MAUs by collaborating across the Tech, Data & Marketing teams.

• Partner with global and local analytics teams to establish, track and report on KPI’s, to unlock data-driven insights and to identify new opportunities.
• Work closely with the product business units and global merchandising to plan and facilitate product exclusives and coordinate launch timing as needed.

• 5+ years of relevant work experience with Mobile apps and eCommerce.
• Proven knowledge and experience launching and growing mobile apps.
• Knowledge and experience of mobile app operating systems and agile software development processes.
• In-depth knowledge of current & upcoming digital trends and technology.
• A passion for Digital, eCommerce, Gaming and merging these areas!
• Ability to multi-task working on numerous projects while still meeting deliverables and timelines
• Entrepreneurial spirit and energy
• Ability to work cross-functionally
• Excellent writing, communication and organization skills
• Excellent presentation and negotiation skills
• Marketing and/or retail experience in addition to Mobile app & eCommerce Experience is a plus.
• Proven ability to work independently and multi-task
• Creativity and ability to think out of the box