CRM Audience Specialist Europe in Hamburg bei Merlin Entertainments Group

CRM Audience Specialist Europe

Merlin Entertainments Group, Kehrwieder 5
Hamburg, HAMBURG, 20457
Germany

A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.

Due to continuing growth and development of Merlin’s attractions and brands on a global scale, we are looking for a CRM Audience Specialist Europe (m/w/d) to join our Marketing team. This role will be based at our Hamburg Business Support office, and reports into the CRM Manager Europe on a permanent basis. The salary on offer for this role is c. €43,000, based on skills and experience.

About the Role...

You'll spearhead the exploration of our customer database, honing in on key insights to craft precisely targeted first-party data segments. Collaborating seamlessly with our regional CRM, Performance Marketing, eCommerce teams, and digital agencies, you'll power up our email, SMS, and paid media campaigns. Your meticulous attention to detail will drive the data analysis and segmentation process, forging unforgettable experiences through captivating communication on social platforms, email, and SMS.

This role is all about optimising ad performance and CRM results, making a tangible impact on our guest relationships. While your primary focus lies in segment identification and data delivery through Salesforce Marketing Cloud and Advertising Studio, you'll also engage meaningfully with marketing, IT, and operations. This is your chance to shape our CRM and paid media efforts, refine guest communications, and fuel growth across the board.

About You...

• You will have considerable experience in a digital marketing role, where you specifically handled database analysis, data segmentation and/or paid media ad setups, as well as;
• Good attention to detail
• Experience of working to tight deadlines and quick turn arounds. You’ll always be thinking one step ahead
• Good organisational skills
• Understanding of or experience with relational data tables required
• Experience with Salesforce Marketing Cloud, Journey Builder and/or Advertising Studio platform is a HUGE plus
• Working knowledge of database management as it relates to targeting/re-targeting for paid media use
• Proficient use of Microsoft Excel & Microsoft PowerPoint to create and update campaign engagement reports
• Relevant Google Analytics experience is an advantage
• A thirst for continuous learning in a customer and data driven arena
• A can-do attitude who will represent the company in a professional and confident manner to external parties

The Benefits…

We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can want to become even better (our magic can help here).

Everyone Matters at Merlin.

At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.

Returning to work

As part of our approach, we welcome applications from people looking to return to work after a long career break.
We have an active Return to Work programme, which offers training, mentoring and more, to support with the transition back into working life. So, if you’ve been on a career break for any reason we can support you.

If you have any questions or if you require any adjustments due to disability or a medical condition, we'd love to hear from you at Recruitment@Merlinentertainments.biz and one of the team will get back to you as soon as possible.

#LI-ML2