We are passionate about people and sharing life-changing opportunities for Innovators. We also give voice to adidas Careers and its storytelling pillars. You will play a pivotal role in shaping and enhancing our employer brand identity, attracting top talent, and creating a positive employee experience. You will collaborate closely with Brand, Corporate Communications, HR, Talent Acquisition and wider Employer Branding team to create engaging visual content that aligns with our company values and attracts the right candidates.
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Partner closely with the wider Employee Experience, EVP and Employer Branding team to develop, update and maintain the employer brand identity, ensuring consistency and alignment with the overall brand strategy. This includes strong relationships with other departments such as Brand Marketing & Communications, Corporate Communications, and other internal creative design teams.
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Responsible for training the wider Recruitment Marketing team, Talent Acquisition team, and other relevant stakeholders on the employer brand identity, ensuring it maintains its integrity but comes to life in an appropriate way for each activation.
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Create compelling and engaging content to promote our employer brand across multiple internal and external channels, including social media platforms, websites, career sites, job portals, and recruitment campaigns.
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Design and produce a wide range of assets, including but not limited to digital graphics, infographics, illustrations, photography, videos, and presentations, that effectively communicate our employer value proposition. This includes creation of both dynamic and static assets.
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Develop and maintain the Employer Branding toolkit to support the employer brand strategy and ensure brand consistency across all touchpoints. This includes creation of a suite of employer brand assets that can be easily adapted by regional and functional teams for self-service use.
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Establish and maintain a request process and service-level agreement to serve the wider Employer Branding team for asset creation that allows for both long term strategic support across markets and functions as well as ad hoc support.
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Conduct research and stay updated on industry trends and best practices related to employer branding.
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Occasionally support with the creation of internal assets used for company events, in close conjunction with the Corporate Communications Content Creation team.
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Collaborate with external creative agencies, freelancers, or vendors when necessary to meet project requirements and deadlines.