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City of Columbus

Definition

Columbus Recreation and Parks is looking for a Digital Marketing Manager/Public Relations Specialist 2 who is experienced in marketing principles, messaging and digital marketing collateral including design, photography and video production. This individual will develop and implement marketing campaigns that promote the department and its events, programs and facilities, including creating a wide range of materials such as fliers, hot cards, videos and motion graphics, social media graphics, presentations, web graphics and more.

The ideal candidate will have:

Strong knowledge of marketing principles, and experience developing digital marketing campaigns.
Experience in website design and management.
Strong knowledge of design principles.
Video production, multimedia graphics and photography experience.
Ability to apply brand standards and templates to create materials that are aligned with the department’s visual identity.
Experience with the Adobe Creative Cloud including Photoshop, Illustrator, Premier Pro and InDesign.
Strong time management and project management skills; ability to prioritize work based on urgency, importance and contingencies.

Under general direction, is responsible for performing fully-skilled public relations work; performs related duties as required.

Examples of Work

(Any one position may not include all of the duties listed, nor do the examples cover all of the duties that may be performed.)

Serves as the designated spokesperson for a department, division, agency, or program;
Responds to media inquiries, advises staff on media responses, and contacts press for various events and conferences;
Develops and implements communication strategies designed to keep the public informed, explain policy, and promote the facilities, programs, services, and events occurring within a department, division, or agency;
Designs various marketing pieces such as logos, fliers, brochures, print ads, post cards, pamphlets, and programs to be used for educational, informational, or other purposes;
Develops the expanded use of social media channels to disseminate information and cultivate public relations; measures performance of channels to determine success and inform efforts;
Coordinates and plans the development of informational and educational materials such as news releases, bulletins, newsletters, and brochures for the public and news media;
Prepares speeches, correspondence, acknowledgements, and oral presentations to be delivered by City directors, administrators, and/or officials;
Coordinates the response to public document requests and provides recommendations for vital correspondence/communications;
Serves as an advisor on public relations issues and policy development on such topics as media contact, public notifications, response to community concerns, solicitation of public input, and talking points;
Coordinates the preparation and distribution of various publications to include budgeting, specification bidding, layout and design, article writing, editing, printing, and circulation;
Serves as liaison to area commissions, neighborhood associations, special interest groups, and business organizations impacted by departmental/divisional/agency policies and services;
Writes proclamations/resolutions for City Council/Mayoral recognition;
May supervise staff engaged in the development of informational and educational material for the public and news media.

Minimum Qualifications

Possession of a bachelor's degree and three (3) years of professional experience in media, journalism, marketing, or public relations.

Test/Job Contact Information

Recruitment #: 23-3105-V4
Employment Type: Full-Time (Regular)

Should you have questions regarding this vacancy, please contact:

Whitney Washington
Columbus Recreation and Parks Department
1111 East Broad St.
Columbus, Ohio 43205
P: (614) 645-5179
E: whwashington@columbus.gov

The City of Columbus is an Equal Opportunity Employer

The City of Columbus seeks to promote compensation strategies that maximize the recruitment, performance, development, and retention of quality employees in support of the City's Covenant and strategic plan. In addition to a competitive pay