Who we are
Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI).
PubNative, part of Verve Group, is a rapidly growing, global, in-app marketplace for app developers and performance marketers. As a trusted performance-centric ad marketplace, we enable publishers to maximize ad earnings with premium ad experiences and help marketers acquire high-quality users at scale, driving innovation and results in both the ID and ID-less privacy-first environments. We consistently top the charts for global publisher scale, unique user reach, and traffic quality, as determined by leading industry measurement companies.
Who You Are
The business analyst team works in a consultative capacity with multiple internal teams generating ad hoc insights reports, business analysis concepts, and providing revenue-maximizing recommendations. The Ad-Tech industry is evolving immensely fast and thus curiosity to get ahead of the competition and being comfortable with ambiguity should come naturally to the person in this position. As such, individuals with excellent communication and writing skills as well as significant mathematical and analytical aptitude and an understanding of “business” and “people” will excel in this role.
What You Will Do
Dive into vast datasets, extract meaningful insights, and identify trends that impact business performance
Develop well-organized insightful reports, dashboards, and other forms of data visualizations to support and recommend strategic business decisions
Build custom dashboards and perform ad hoc analysis using a variety of business intelligence tools including Tableau, SQL, and MS Excel/Google Sheets to aid in effective business decisions and to provide ongoing monitoring and supporting analytics
Work closely with demand, supply, and product teams to align business strategies and provide analytical support
Act in a consultative role for supporting sales in analytics-related discussions with clients, agencies, and their respective account management, analytics, and investment teams
Proactively spot patterns and opportunities, contributing to the development of innovative strategies for growth
Manage and support ad-hoc projects to provide business insights, troubleshoot problems, and provide process improvements