Marketing Operations Manager B2B in Berlin bei Zalando

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

As a Marketing Operations Manager (B2B), you will be responsible for running the marketing operations of Zalando’s B2B unit ZEOS. You will collaborate with stakeholders in Sales, CRM, and Marketing to ensure smooth execution of campaigns, lead journeys and lead management, driving operational excellence and efficiency.

ZEOS is part of Zalando, leveraging the company’s infrastructure, technology, and expertise to build an operating system for fashion & lifestyle. Established in 2023, ZEOS is developing tools that allow brands and retailers to manage their multi-channel business in one place. We aim to enable seamless e-commerce across Europe: from new market entry and expansion to optimization and business steering. The first ZEOS product is called ZEOS Fulfillment, and it gives brands and retailers the ability to fulfill their multi-channel sales using one stock pool, one carrier integration, and one user interface. Being a small unit within a big company enables us to act fast, but with the backup from one of the leading online platforms for fashion and lifestyle in Europe.

• You will build a lead collection, prioritization, and nurturing engine across the website, landing pages, and HubSpot automated workflows

• You will oversee the day-to-day administration of HubSpot, including campaign set-up, workflow development and tracking

• You will work with the CRM team to ensure smooth connection between HubSpot and Salesforce

• You will manage lead handling, including handover to Sales, and establish a continuous feedback loop to monitor MQL quality

• You will be responsible for audience set-up and management, and oversee data quality, ensuring the data is clean and up to date;

• You will develop and maintain performance dashboards, supporting Marketing with reporting and attribution

• You will create and maintain documentation for processes, workflows, and system configurations

WE'D LOVE TO MEET YOU IF...

• You have 3+ years of experience in B2B marketing operations; e-commerce industry and/or logistics/SAAS experience is a plus

• You are fluent in both written and spoken English

• You have extensive knowledge of Google Sheets/Excel, HubSpot and Salesforce, with experience in developing marketing automation workflows

• You are highly analytical and enjoy working with data

• You are comfortable with ambiguity and have a hands-on mentality

• You have demonstrated project management experience and are confident in managing cross-functional processes and building strong relationships with internal and external stakeholders

• You are performance-driven and excel at working with goals and KPI metrics

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year (for Zalando SE)

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)