Senior Lead Campai Desier in Berlin bei Zalando

THE ROLE & THE TEAM

The Creative Team is part of Brand Design, acting as an in-house design department. The Senior Designer Campaigns, Lead will ensure brand attributes, guidelines and mechanics are executed across all global and local campaigns. This role will work closely with our global and local agencies as well as internal Art Directors, Copywriters & Visual Merchandisers; they will be the creative consultant for applied brand-design within campaigns and responsible for ensuring their relevant team delivers across all touchpoints to allow campaigns to go live across europe.
Their brand-guardianship covers creative management of ATL/BTL principle assets delivered within all campaigns; 360° campaign creation across the 17+ Zalando markets. Further they will drive executions to be more innovative, bespoke while still recognisable; will manage global and local design-agency creative; and be responsible for the development of our in-house campaign-design team.

You will work with other designers in the team and lead the way to create new, exciting as well as best performing visual communication with our customers. Your ideas and work will influence the way the public perceive Zalando as a brand and a platform, globally.

INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy

Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE'D LOVE YOU TO DO (AND DOING)

• Evolving brand-design-attributes across all global campaign content, as well as enabling and maintaining guidelines across all local activities.

• Elevating and developing a core team of designers supporting global and local campaign deliveries.

• Elevate visual communications (design) and build up Zalando’s Brand characteristics through a consistent and engaging portfolio: evolving our campaign design system, ownership of technical guidelines for print and digital assets, as well as overseeing motion graphics

• Managing deliverables across internal and external design teams: in-house creative, design studios, global/local commercial agencies, transcreation agencies; as well as managing stakeholder relationships with corresponding expert campaign teams; internal Art Directors, Copywriters, Visual Merchandisers and Designers in other partner teams.

• Manager of our brand design capacity and strategy for all campaigns: staffing design needs across the annual calendar, steering accurate interpretations of our brand by overseeing Principal Asset Decks; and working immersively as well as art directing our external creative agencies (commercial agencies and external design studios).

WE'D LOVE TO MEET IF YOU

• Minimum 6+ years of work experience as a Senior Designer in a creative design team, prior experience in fashion and lifestyle segments are a plus. Minimum 3+ years as lead designer driving creative concepts and/or design teams

• Contemporary visual-design background with extensive brand, print and digital experience; knowledge of design systems, brand architecture, platform design, SoMe, display, and CRM channels as well as comfortable with image retouch

• Knowledge in moving pictures and interactive media, such as motion design or video editing

• Delivery is organized, process-oriented and collaborative; driven with care to quality, as you are an open, positive, flexible, professional team player.

• Fluent in English with strong communication skills- verbal, visual, written and presentation

• Knowledge of Adobe Creative Cloud softwares & figma is a must, video editing and motion area plus

OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Z