Partner and Distribution eCommerce Manager
You own the SMB relationship between the German distributors and Cisco, support them with marketing funds, and set the distributors up for success to drive demand in SMB with 2Tier partners. Also, you are implementing partner eCommerce with selected partners and distributors as a new route to market in Germany.
What You will do
- Understand the impact of distribution and 2Tier partners within Germany.
- Develop and execute the distribution marketing plan, targeting 2Tier partners to acquire, develop and retain SMB customers
- Perform regular checks to ensure marketing plans are on track to achieve agreed objectives for growth in SMB.
- Convince and consult distributors on the rollout of the Radius program (Webinar program) to generate leads for SMB customers.
- Build relationships with the German Distributors and cover one of them at an EMEA level.
- Identify and evaluate main partner eCommerce organizations in Germany
- Collaborate with country SMB sales lead and partner/distribution organization to consult and encourage selected partners/distributors in their strategic direction towards eCommerce
- Work with partner e-commerce stores to ensure they are up to date with the latest products, product descriptions, and collateral and to favorably position Cisco, including via promotions and offers.
- Optimize product placement, description quality and overall share of business being transacted via this channel.
Who You Are
- You have a degree in Business Economics or equivalent with 10+ years in Marketing, with 5+ years in digital/eCommerce
- You have strategic and execution experiences in Partner or Distributions eCommerce
- Proven experience in Partner and/or Distribution Marketing with tangible results in Pipeline generation through 2Tier Partner
- Results-oriented, takes initiative and ownership to get a job done well and on time
- Strong analytical skills and eye for business, along with the ability to be detail and deadline-oriented.
- Proven ability to build consensus and work effectively within a cross-functional international team in complex matrix organizations.
- We advocate Hybrid Work. Office preferences given so you can meet the German Marketing Team Face-to-Face easier.
- Native German speaker and excellent communication in English.
Success Metrics For The Role
- Total/growth marketing sourced pipeline from distributors/2Tier partners
- Total/growth in marketing sourced bookings from distributors/2T partners
- Net new SMB customers via distributors/2Tier partners
- Total revenue generated by Partner/Distributor eCommerce channels in Germany.
- QoQ and YoY growth rates across Partner and Distribution eCommerce channels
Who You’ll Work with
You will collaborate with:
EMEA SMB Marketing Team- EMEA Regional Partner and Distribution E-Commerce Manager
- German SMB Sales Leader
- German Distribution Leader & Distribution Account Managers as well as
- German Marketing Team
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most exciting of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learnin