Head of Content in Berlin bei AVIV Group

We’re one of the world’s largest privately owned real estate tech companies and a subsidiary of Axel Springer. Our mission is to unlock everyone’s perfect place! Some of Europe’s best known digital real estate marketplaces and brands form part of our Group, they are: Meilleurs Agents, Groupe SeLoger, Immoweb, Immowelt, Housell and Yad2.

We also invest in innovative business models which shape the future of how people buy, sell, rent or lend properties and hold minority participations in companies such as: PurpleBricks, Homeday, Zumper and Parcel.

Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us as we embark on this journey enabling us to help unlock everyone’s perfect place!

We are an equal opportunities employer and place where everyone is welcome. We strongly encourage people from minority backgrounds, LGBTQIA+, parents, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

We are on the hunt for a Content Superstar who recognizes the pivotal role of content in SEO, brand development, and establishing expertise. You're a firm believer in the impact of top-of-the-funnel content and understand its significance at every customer touchpoint, from discovery to conversion. At Aviv, we view content not just as information but as a vital product component, designed to provide answers to our customers at every stage. This content is continuously refined and enhanced in an iterative manner.

WE ARE LOOKING FOR AN INDIVIDUAL WHO CAN:

1. **Content Strategy Development:** Craft and implement a comprehensive content strategy that drives top-of-funnel user acquisition, with focus on editorial content that resonates with our target audience and addresses their questions and problems. On top, the content is so good that other brands and publishers like to link to it.

2. **AI Generative Content Strategy:** Spearhead and manage an AI-centric content strategy for specific page types, ensuring the content is relevant, captivating, and offers a superb user experience.

3. **Cross-Country Collaboration:** Work seamlessly across multiple countries, understanding the nuances and specific needs of audiences in France, Germany, and Belgium.

4. **Teamwork:** Mentor and collaborate with both the editorial and SEO teams to ensure content is optimized for users coming from Search while maintaining the highest editorial standards.

5. **Performance Analysis:** Monitor and analyze content performance metrics, making data-driven decisions to refine and pivot strategies as needed.

6. **Stakeholder Collaboration:** Work closely with cross-functional teams, including marketing, product, and technology, to ensure content aligns with broader company objectives.

• Experienced with building and growing content magazines for big brands- with a proven track record of driving top-of-funnel acquisition through editorial content.
• Several years experience in content marketing with focus on user acquisition
• Understanding what content types and formats can attract external signals from other publishers, social media platforms etc.
• Understanding the importance of constantly updating, merging and recycling content.
• Proficient in content management systems, tag management and internal linking capabilities, SEO tools, and analytics platforms.
• Competence, communication and leadership skills and ability to coach the members of the team at every level
• The capacity to build strong relationships with other stakeholders
• Experienced in topical and keyword research.
• A strong focus on the user needs, aims for excellence and challenges the status quo
• Comfortable in communicating professionally in English (French and or German is a +)

WHAT WE OFFER YOU:

• We are the leading PropTech platform in Europe. If you’ve ever rented or purchased a property then you may have used one of our classified portals. This is a great time to join us to help elevate our AVIV brands.
• Remote work from a country where we operate in - either France, Belgium, Germany.
• Company organised and paid for quarterly off-site collaboration events
• International company environment with a very high customer obsession.
• A large, interconnected and collaborative design & research community with 85+ professionals in Product Design, Research, UX Writing, Design S