Research Marketing Manager in Köln bei RTL AdAlliance GmbH

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Your tasks

• Attend conferences from the media industry and follow the research projects of our local partners to gather material that sales can then use to push our media types. Make sure that there is good understanding and knowledge from the sales about the collaterals created and if needed assist them in client meetings.
• Be the expert at RTL AdAlliance regarding research topics (ex. audience measurement in Europe, attention economy): follow conferences to be informed, update senior management and be the speaker at internal and external events.
• Manage a working student based in Germany, who is in charge of collecting data from our partners, mainly for the TVKF proprietary research, and of using the German & Austrian audience tools.

Your profile

• Previous experience in the media industry is needed and passionate about it!
• Ability to work in a multicultural environment
• Ability to explain complex industry topics and trends in a clear and synthetic way
• Capacity to present to senior levels
• Able to prioritize and handle several projects simultaneously

Your team

You are part of the marketing team (currently 8 team members, soon 2 additional members) and will report to the Marketing Director, based in Paris. The marketing team is in charge of the go to market decks as well as providing data and insights to our clients. Most of the team members are based in Paris but we are a truly European group and all meetings are in English.

About us

At RTL AdAlliance, we create simplicity for advertisers & value for publishers.

Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation?

Then we invite you to join us as we shape Europe's leading advertising sales house.

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