Content Marketer – B2B in Home Office bei img ly GmbH

img.ly GmbH

About the Job

Join IMG.LY and become a driving force behind our editorial function, with a mission to inspire, educate, engage, and convert our audience. As IMG.LY scales, this position offers significant opportunities for professional growth, allowing you to expand your impact and influence in line with the company’s evolution. This role is an exceptional opportunity for a proactive and experienced individual ready to apply their content marketing expertise to contribute to a high growth phase of our company.

We are looking for ambitious and self-driven individuals who bring fresh ideas and can work autonomously in a collaborative and distributed environment. The ideal candidate has a proven track record of running high-converting B2B editorial campaigns, specifically for technical software products within the enterprise SaaS domain.

Your Role

Content Strategy Development: Collaborate with cross-functional teams to develop and execute a comprehensive content strategy that enhances IMG.LY’s brand and drives engagement.
Content Creation Oversight: Manage the production of diverse content types such as blog posts, customer stories, product demos, webinars, and email campaigns, ensuring these content types align with our marketing strategies.
Editorial Calendar Management: Organize and maintain the editorial calendar in alignment with company goals, product launches, and key events.
Content Distribution: Lead the distribution of content across social media and owned channels to build and engage the audience.
Analytics and Optimization: Use tools like Google Analytics, HubSpot, and LinkedIn to monitor performance and optimize content strategies.
Campaign Support: Assist in the deployment of product-led marketing initiatives to increase brand visibility at the initial stages of the customer journey.

Your profile

Experience: Minimum of 5 years in a similar role, ideally within a B2B SaaS environment focused on products like SDKs, APIs, or developer tools.
Portfolio Requirement: Demonstrable experience with a portfolio that includes high-converting content across various formats.
Strategic Acumen: Proven track record of successful B2B editorial campaigns, with a strategic approach to digital engagement and growth.
Technical Proficiency: In-depth knowledge of digital marketing channels, particularly LinkedIn, SEO, and email marketing, along with expertise in analytics tools.
Communication Skills: Exceptional command of English, both written and verbal, with the ability to distill complex technical information for diverse audiences.
Independence: Highly independent and self-motivated, comfortable with remote work and capable of thriving in a fast-paced environment.

Assets

We provide permanent contracts and offer competitive compensation. For those living in Germany, we offer employment contracts. Outside of Germany, we hire through an Employer of Record (DEEL) to ensure you are equally protected and covered. We require candidates to be located within +/- 4 hours of Central European Time (CET) to facilitate collaboration and maintain our team dynamics.

At IMG.LY, we're not just familiar with the challenges of distributed work; we've mastered the best practices of a thriving remote work culture. You have the flexibility to design your work life, and we support an environment that fosters a close-knit team. Every quarter, we break away from the routine with fun remote events and in-person events in smaller groups. Plus, once a year, we go all out with our team hideouts, jetting off to stunning global locations like charming Portugal, or the scenic coasts of Montenegro—and this September to a beautiful Beach Resort in Turkey—all expenses paid. So hurry up to join.

Let’s talk business

Tell us what you’d been working on in the past, and where you see yourself in the future. The most recent projects are enough, we don’t care who you have been 10 years ago, we care who you are now and where you are heading! Any sample project is worth more than a thousand words.

How the hiring process works:
The hiring process begins with a 30-minute discussion focused on cultural fit and introducing IMG.LY as an organization, conducted by our People Experience Manager. Following this, you may receive a "take-home" assignment, estimated to require about three hours to complete. Should your submission meet our st