Marketing Project Manager in Oberursel bei TAG Heuer

TAG Heuer: The Swiss Avant-Garde watchmaker since 1860.

Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

Do you dare to make an impact? This is an exciting opportunity to join an iconic brand in Germany / Central Europe. We are looking for a dynamic

Marketing Project Manager (m/w/d)

YOUR DUTIES & RESPONSIBILITIES

• Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments and adapting to global brand strategy, local market and 360° needs
• Developing strategies and tactics to boost the company’s reputation and driving the execution of marketing programs from start to finish
• Defining and creating a local launch strategy with outstanding initiatives and brand experiences
• Leading the long term partnerships with main cooperation partners such a Porsche, Porsche Clubs, Collectors & Golf Clubs
• Conceptualizing and executing on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
• Identifying effectiveness and impact of current marketing initiatives using tracking and analysis, and optimizing accordingly by present ideas and final deliverables to internal and external teams, and communicating with senior leaders about marketing programs, strategies, and budgets

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