Manager Digital Analytics - HZO or AMS in Herzogenaurach bei Adidas

Manager Digital Analytics - HZO or AMS (m/f/d) in Herzogenaurach bei Adidas

Adidas

PURPOSE

As a Manager Digital Analytics at adidas you deliver cutting-edge analytics services to stakeholders, enabling them to make fact-based decisions. Your focus is on revenue development analytics, ensuring that insights derived from data sources contribute to the enhancement of consumer understanding, expanded reach, increased engagement, and ultimately driving sales. You are part of a team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.

KEY ACCOUNTABILITIES

1. Analytics

Deliver analytics services by collecting, tracking, mining and analyzing data and generating fact-based insights. Support Global Digital Revenue Development teams to increase reach, engagement, buy and advocacy and inform Global Digital strategy.
Understand and drive implementation and adoption of solutions to address high level requirements from the business leadership.
Work in assigned projects in areas such as content and campaign analytics, business category performance insights and reporting, stakeholder upskilling, tool integration, etc.
Drive the application of the full set of advanced analysis methodologies in your analytics practice to optimize customer acquisition, engagement, conversion, experience, and loyalty. This includes framing and prioritization of business needs, data exploration as well as descriptive, predictive, and prescriptive modeling, in collaboration with decision science teams.
Provide guidance to optimize campaign & content strategy, activation tactics and other factors for improved digital performance and achievement of digital targets.

2. Consulting

Collaborate with stakeholders to define goals, select appropriate KPIs, monitoring, reporting and derive trends and opportunities.
Provide stakeholders with actionable recommendations and calls for action based on your gathered insights. Translate gathered insights into engaging, actionable and easy to digest insights presentations.
Maintain a strong stakeholder network with high level of trust that facilitates actionability of insights.

3. Reporting

Implement new reporting structures or support existing structures.
Develop best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.
Build an internal and external network to keep up with the latest trends and technological advances

KEY RELATIONSHIPS

Data Science Team
Data & Analytics
Membership Analytics
Digital Revenue Development
BUs and Markets

KNOWLEDGE, SKILLS AND ABILITIES

1. Soft-Skills

Passion for delivering data-based recommendations for quantifiable improvements in business results and consumer satisfaction
Excellent interpersonal/communication skills and good strategic thinking
Academic and professional deep understanding of an ever-changing digital landscape
Strong presentation and storytelling skills.

2. Hard-Skills

Hands-on experience with analytics, statistics, data visualization, and analytics tools (frontend and database technologies, SQL, R/Python, Google/Adobe Analytics or similar)
Profound experience in digital analytics across digital touchpoints (e.g., Social, CRM, eCom, Apps, Membership)
Solid understanding of marketing performance and content engagement measurement
Advanced experience with reporting and visualization tools (e.g. Power BI)
Good project management skills, including the ability to work in several projects simultaneously.
Experience in product management preferred, including Agile working methods

QUALIFICATIONS

University degree (Bachelor, Master, MBA) in Economics, Business Administration, Marketing, Computer Science, Statistics, Mathematics, Digital or a data-driven related field
5+ years of relevant work experience in an analytical role
Advanced experience with digital marketing in a brand environment
Experience in eCommerce environment

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..