PR & Influencer Activations Lead - Germany & France in Berlin bei GetYourGuide

GetYourGuide

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 135 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 18 local offices around the world. Visit our careers website to learn more.

Team mission

GetYourGuide is seeking a talented and driven PR and Influencer Activations Lead to join our incredible Brand Organization. In this role, you will lead our communications strategy in Germany (knowledge of the French market is a plus) and drive brand awareness and consideration. You'll play a crucial part in generating engaging earned media and influencer content to attract more travelers and promote GetYourGuide as the go-to platform for unforgettable experiences. This is a rare and exciting opportunity to join us during a phase of extraordinary and rapid growth, where you will have the chance to shape our brand and make a significant impact on our mission of providing the world with access to incredible experiences.

You will:

Lead strategy creation and implementation of consumer PR and influencer marketing to activate the brand in Germany (knowledge of the French market is a plus), including crafting engaging stories, creating briefs, negotiating contracts, and selecting the most suitable media outlets and influencers
Be the main representative for influencer and public relations efforts in Germany, ensuring alignment with regional trends, preferences, and media landscape
Leverage PR and influencer marketing tactics to bring across the brand message and support brand campaign execution
Collaborate closely with the Head of Comms to define clear objectives for activations, provide budget recommendations, and establish measurable KPIs
Work with our local PR agency to oversee reporting and campaign analysis for ongoing evaluation and optimization of initiatives
Establish processes for leveraging influencer content on owned and paid social media platforms
Continuously refine testing methodologies to demonstrate the effectiveness of PR and influencer marketing efforts in achieving company goals
Foster knowledge sharing across the organization, serving as the internal advisor on all brand influencer and public relations topics

Who you are

You are located in Berlin or are willing to relocate for the role. We operate on a hybrid work model and value in-person interaction in our office a minimum of 3 days per week.
8+ years of experience in consumer PR and influencer marketing, with a background working in-house or agency side, ideally across both. Additional background working in journalism will be highly valued.
Demonstrated experience and working knowledge of the German market as well as a strong network of press contacts in the German market (French market is a plus)
Excellent written and verbal communication skills in English and native or near native German language skills. French is a plus.
An understanding of how the PR and influencer marketing channel affects and supports other channels in the marketing mix, specifically within brand communications
Demonstrated success in managing communication campaigns, including creating and executing mega influencer/celebrity partnerships
Deep understanding of influencer marketing, social media platforms, and current trends, with a particular emphasis on Instagram and TikTok
Analytical mindset, with a clear understanding of research methodologies and the ability to utilize KPIs to inform strategic decisions
Exceptional interpersonal and communication skills, with the ability to collaborate effectively with internal teams and external partners to deliver a cohesive brand strategy
Strong organizational and prioritization abilities, results-driven, detail-oriented, with the capacity to multitask and manage priorities effectively, avoiding delays
Proven experience working within Germany (France is a plus)
Background in the travel or marketplace industry is a plus