Social Media Assistant in Berlin bei Slow 4 7 out of 5

At Sofi, an artisanal bakery in Berlin’s Mitte district, the art of breadmaking meets the slow movement’s emphasis on craft, origin, materials and process. Our pastries, bread, cakes and seasonal specials are made using traditional methods and carefully sourced ingredients. Opened as a collaboration between Danish restaurateur Frederik Bille Brahe and Slowness in 2021, Sofi operates by a holistic philosophy in which aesthetics, atmosphere and overall brand identity form key parts of the quality we offer our customers.

As Sofi grows, we want to further engage with our community on social media platforms. We are seeking a creative and enthusiastic Social Media Assistant with excellent photo and video skills to join our team. As a Social Media Assistant at Sofi, you will play a crucial role in strategically showcasing our products, engaging with subscribers, and implementing Sofi’s vision. You will be able to apply your creativity and passion for photography and videography to compelling content that resonates with our audience and drives online engagement. This position presents a rich opportunity to gain hands-on experience in digital marketing and showcase your talents, while becoming part of our vibrant international team working at the vanguard of contemporary food and hospitality.

Responsibilities

Content Creation

• Capture high-quality photos and videos of our baked goods, beverages, and bakery ambiance to showcase our offerings in an elegant and thoughtful manner.
• Develop creative concepts and visual themes for social media posts, stories, and campaigns that align with our brand identity and messaging.
• Collaborate with the Slowness Brand & Creative team to brainstorm promotion initiatives and plan content calendars.
• Collaborate with the bakers and FOH team to gain valuable insights into their process and knowledge, in order to weave this into your storytelling.

Community Engagement

• Monitor social media channels and engage with our followers by responding to user-generated content, comments, messages, and inquiries in a timely and professional manner.

Platform Management

• Assist in the management and optimization of our Instagram and Facebook accounts.
• Schedule and publish posts using social media management tools, ensuring consistent and timely content delivery.
• Track and analyze key metrics to evaluate the performance of social media campaigns and identify opportunities for improvement.

Qualifications

• Enthusiasm for social media marketing and a strong interest in the food and hospitality industry.
• Excellent photography and videography skills, with the ability to capture compelling visuals that tell a story and evoke emotion.
• Proficiency in Figma and photo and video editing software (e.g., Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, or equivalent).
• Creativity and attention to detail, with a keen eye for composition, color, and aesthetics.
• Strong communication skills, both written and verbal, with a friendly and approachable demeanor.
• Strong familiarity with social media platforms and trends.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.
• Fluency in English and German is preferred.

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