Expert Digital Media Strategy International in München bei MediaMarktSaturn

Expert Digital Media Strategy International (m/f/d) in München bei MediaMarktSaturn

MediaMarktSaturn

Your Tasks

Create and develop a group wide digital media strategy in collaboration with country digital marketing teams
Implement best practice approaches in data driven marketing and ensure efficient execution of digital media activities in the post cookie era
Continuously develop and improve the performance marketing strategy, including KPI definition and reporting
Optimize digital activities in search, social media, display and video across all countries
Leverage insights from marketing mix modeling and analytics tools to make data-driven decisions for media planning
Consult (digital) marketing teams and directors of country organizations on all aspects of digital media strategy, data-driven marketing, performance marketing
Enable best practice exchange / knowledge sharing across markets
Close collaboration with internal stakeholders: Brand and Campaign Management, Media Buying, Category Management, Marketing Analytics and E-Commerce
Interface to Ad Tech and IT to ensure business requirements are implemented
Manage and oversee relationships with major digital platforms such as Google, Meta, Tiktok, as well as local media publishers
Manage external media agencies and service providers

Your Profile

Successfully completed studies in Business Administration, Marketing, Communication, IT, or equivalent education
Several years of professional experience in digital media planning or performance marketing on agency or client side in an international environment
Excellent project management and time management skills
Strong numerical understanding and excellent analytical and conceptual abilities
Strong knowledge of all types of digital media with a focus on data-driven / performance marketing
Experience in managing media agencies and service providers
Knowledge of media mix modeling and analytics tools

About Us

As part of the holding company of the MediaMarktSaturn Retail Group, the International Media division coordinates media activities across countries and manages them centrally.
The department is responsible for developing the global media strategy, setting up a framework for international management and cooperating with the media agency networks, international partners and advertising platforms.

The team works very closely with the media teams in the countries as well as with the data, analytics and technology teams and is the internal and external hub for all media issues in both the traditional and digital areas.