CRM & Email Specialist in Berlin bei Sendify

Sendify

Are you passionate about driving growth through creative and efficient marketing strategies? We're seeking a dynamic CRM & Email Specialist (m/f/d) to join our marketing team. Your role will be pivotal in managing activation and nurturing campaigns, leveraging our expanding contact base to its full potential.

Your Impact

As a central figure in our global marketing efforts, you'll be instrumental in:

Seamlessly integrating contact and data management across Product, Marketing, Customer Success, and Sales
Crafting and timely distributing customer-facing automated communication campaigns that resonate with our audience and align with our market goals
Utilizing insights from customer data to enhance retention and loyalty, and constantly improving our CRM and lead management practices

Key responsibilities

Develop and execute an automation strategy that aligns with our company objectives
Manage various CRM facets including emails, workflows, loyalty/referral programs, and data management
Track key metrics, identify trends, and continuously refine our approach
Build engaging email campaigns, ensuring optimal form and content, in collaboration with our creative team
Regularly conduct A/B testing and deep-dive analyses to sharpen our marketing strategies

What you bring to the table

Proven background in Marketing, Sales, CS, or a related field
Fluent in English and preferably another language (German or Swedish)
Proficient with marketing automation tools like HubSpot
Strong analytical skills with a structured approach to testing and improvement
Excellent understanding of market segmentation, personalisation, and cross-channel marketing synergies
Ability to articulate and work with KPIs in a business-driven environment

Job details

Employment Type: Full-time position (40 hours /week)
Seniority Level: Mid-level professional, ideally with 2-3 years of relevant work experience
Start Date: As soon as possible
Location: The role can be based either in Berlin, Germany or Gothenburg, Sweden. To facilitate effective collaboration and team interaction we spend four days per week in our office
Timeline: We will begin reviewing applications starting January 8, 2024 and will respond to you thereafter (role first published on December 20, 2023)
Hiring process: The hiring process involves an initial 30-minute online introductory call, followed by a comprehensive ~2-hour on-site meeting that includes an ad-hoc case study, a personality test, and the chance to meet the team and experience our work culture

About Sendify

As a Swedish Log-tech Scale-up, we are digitizing the logistics industry with our intuitive shipping platform. Our mission is to make every day shipping for small B2B businesses accessible, transparent and collaborative - but most importantly, affordable. By pooling the buying power of all 15,000+ Sendify customers, small businesses can book shipments with leading parcel carriers and freight forwarders at discounts of up to 85%.

Curious. Collaborative. Courageous.

Join us at Sendify, where innovation shapes our identity and our products. In a world that's constantly evolving, we embrace the power of curiosity, courage, and collaboration to drive change and build the future of logistics. We are seeking passionate individuals who:

Are curious and ask "Why". Insightful queries pave the way to groundbreaking answers
Challenge the status quo. Critically assess the present to unlock new and improved possibilities
Act Boldly. Move swiftly and fearlessly, valuing rapid experimentation and learning from results over waiting for permission
Thrive on Collaboration. Recognize that our collective journey is enriched by teamwork, knowing that together, we achieve greater heights

You are welcome at Sendify for who you are, no matter where you come from or what you look like. Our platform is for everyone, and so is our workplace! We are creating a culture at Sendify where empathy, diversity, respect and courage are front and centre.

Ready to make a difference?