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ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you’ll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers and consumers, worldwide. ZSers drive impact by bringing a client first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS.
Our most valuable asset is our people.
At ZS we honor the visible and invisible elements of our identities, personal experiences and belief systems—the ones that comprise us as individuals, shape who we are and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. Learn more about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.
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Digital Customer Experience - Content Strategy & Technology Consulting
ZS’s Digital Customer Experience Transformation Practice operates at the cutting edge of omnichannel transformation, from data optimization and advanced analytics to AI-led orchestration and automated deployment via enterprise technologies. Content is one of the fastest growing areas of omnichannel investment and ZS has developed a range of solutions and services that are enabling clients both to unlock efficiencies within their content operating models and deliver significant business value through personalization of the customer experience. We are growing our team of passionate and skilled content transformation specialists supporting some of the biggest pharma companies in the world to empower healthcare professionals through content-led experiences and, ultimately, improve patient outcomes.
Our team works at the cross-roads of marketing and technology and seeks to foster continuous innovation which benefits the individual’s professional growth and client’s organizations. This team takes overall ownership of solution delivery, managing project and team operations, client stakeholder engagement and business development:
- Developing standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing across the Brand’s content supply chain eco-system.
- Leverage AI, technology and automation to ensure content is optimized for effectiveness and pharma sales and marketing channels (owned and paid).
- Map out a content strategy and continuously evolve in line with the business goals and support the delivery of content.
What You'll Do:
- Assess the digital maturity of an organization through stakeholder interviews, discovery and industry benchmarking
- Evaluate content strategy and operations maturity levels and advise on process and technology-based improvements
- Analyze performance and preference data from a variety of marketing tactics from a variety of channels and execution types, and translate it into valuable insights and recommendations
- Establish tagging nomenclature for digital assets
- Lead day-to-day delivery of projects including client engagement and communication, quality control of deliverables, team performance and management of timings / budget
- Ensure seamless collaboration between client teams, offshore delivery teams and other stakeholders within the content ecosystem such as agencies
- Proactively identify and recommend opportunities to innovate clients’ content strategies, processes and technology platforms
- Support senior leaders to define the vision for how ZS can leverage its suite of technology and AI-based content solutions to support clients in realizing these innovation opportunities, including implications from a people, process and platforms perspective
- Take the lead on translating that vision into project proposals, including articulation of the solution, delivery approach, timings and pricing
What You'll Bring:
- 5+ years of relevant consulting-industry experience working on medium-large scale technology, content operations solution delivery engagements;
- Delivery role within content creation, co-creation, materials clearance across content supply chain specifically in Pharma industry
- Have worked on or been a business user of Digital Marketing Platforms – Adobe Campaign, SFMC