Senior Specialist in the Market Insights, Performance & Analytics in München bei Boston Consulting Group 4 2 out of 5

WHAT YOU'LL DO

As a motivated Senior Specialist in the Market Insights, Performance & Analytics Team (MIPA), you will be part of BCG’s Global Marketing & Communication (M&C) function, responsible for leveraging full potential of internal and external data, building automated analytics solutions and supporting the overall M&C data operations model. Your contribution will unlock insights into marketing performance for BCG leadership and support top-level decision making.

• Translate stakeholders’ strategic and tactical questions into data and analytics requirements.
• Lead data analysis in key work streams from identifying the data sources to data visualization.
• Pull, consolidate and enrich data to meet critical data quality standards.
• Design and build data visualizations to surface actionable insights.
• Test data quality and data analytics features of new tools to support data sourcing decisions.
• Leverage AI and GenAI tools for data processing and insights generation.
• Identify automation opportunities during data analysis and report generation process, build automated and sustainable solutions where possible.
Provide advice and guide worldwide M&C teams on marketing analytics.

YOU'RE GOOD AT

• Analytical thinking: You possess the ability to structure, design and conduct analyses to answer strategic and operational questions.
• Passion for data: You exhibit a deep appreciation for data and dig deep to understand data in its every nuance.
• Insight Generation: You demonstrate a commitment to uncover valuable insight.
• Technical Proficiency: You enjoy upgrading your abilities in data processing, analysis, and visualization applications.
Collaborative approach: You embrace an agile working approach and build relationships based on trust.

YOU BRING (EXPERIENCE & QUALIFICATIONS)

• 3 years’ experience in Data Analysis, Business Insights or Market Research.
• You are familiar with data sources, tools and analytical methods.
• You have superior skills in using MS Excel, Tableau and Alteryx to perform data analysis. Experience of AI-based tools is a plus.
First experience in Marketing and Communications is an advantage, enabling you to effectively communicate insights and drive strategies.

YOU'LL WORK WITH

This role presents a unique opportunity to contribute to the decision-making at the highest level of our organization. You will be part of the Market Insights, Performance and Analytics team collaborating across the BCG Marketing & Communication Function and BCG Global Services.