Business Strategy Lead Marketing scope in Düsseldorf bei C&A

The Team

This is an opportunity to join one of Europe's most widely recognised and much loved fashion retailers, currently going through a digital transformation that's aimed at placing our consumers at the heart of everything we do.

This role will offer you the opportunity to take on a lead role, overseeing and optimising the organisations marketing strategic framework and operations. You will work very closely with our Head of Marketing, Range Product teams and country organisations, where you will focus on streamlining operations and refining our strategic approach.

You will be supported by a fantastic marketing team of circa 40+ people and will co-manage a large scaled marketing budget.

Driving business development, directly impacting C&A's market positioning and marketing effectiveness, all whilst creating a holistic and common approach within a high functioning marketing department, will be your primary day to day goal.

Your Responsibilities

• Develop and maintain a marketing strategic framework that outlines goals, KPIs, and tactics
• Implement marketing automation tools and technologies to streamline processes and improve marketing efficiency
• Analyse marketing data to identify trends, opportunities, and areas for optimization
• Create and manage marketing budgets, ensuring efficient allocation of resources
• Lead the development of marketing performance dashboards and reports
• Collaborate with marketing teams to refine target audience segmentation and messaging
• Assess and select appropriate marketing channels for campaigns
• Drive continuous process improvement initiatives within the marketing department
• Conduct competitive analysis to inform marketing strategy
• Foster a collaborative growth mindset within the marketing team, encouraging a culture of innovation and accountability

What We Offer

• The opportunity to join a business area with major investment and scope for growth, offering you the opportunity to make a genuine impact at a senior level
• The chance to co-define and shape a major European fashion brand
• You will join a major retail organisation going through significant change, offering an exciting opportunity to work in a truly strategic capacity and influence meaningful change
• Lots of autonomy with regards to approach and deciding what will bring about the best results.
• Very flexible hybrid working options

Useful Experience

You may have experience in a mix of the following areas:

• Significant experience (10 years+) in strategic marketing - both online and offline, eg Business Development, Strategy Consultant, Marketing Transformation or similar
• Experience working within a retail or consumer environment (ideally fashion or lifestyle)
• Proven ability to think strategically and drive business-minded marketing initiatives.
• Strong analytical and problem-solving skills with a structured approach to decision-making.
• Ability to collaborate effectively with cross-functional teams, fostering a collaborative growth mindset.

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.