ABOUT THE ROLE
BRUNA is seeking a Social Content, Tiktok & Youtube Manager to manage our Tiktok & Youtube platforms. Obsessed with video content and the latest viral moment, you'll join our Content team to scale and grow BRUNA’s organic Tiktok & Youtube presence and engagement through conceptualising and executing high-quality, on-trend content for our feeds.
We are looking for someone who is excited by the opportunity to take this emerging platform to the next level for BRUNA, creating content yourself and working with and building a collection of creators to ensure our Tiktok & Youtube platforms becomes a community for jewellery lovers. You will work closely with our Content Team Lead to work on creative & social platform growth to optimise content, engagement, and brand awareness on the platforms. If you thrive in fast-paced, entrepreneurial environments, and have a passion for social content, we want to hear from you!
ABOUT BRUNA
At BRUNA, we are here on a mission. Not a simple one, but ambitious & inspiring enough to make you an expert of your craft. Not only do we aim to inspire and make everyday looks outstanding & conscious by creating high-quality & responsibly made jewelry, but we also aim to create a world where jewelry has a positive impact on our ecosystem.
If you want to be part of this mission, join the BRUNA team, and let’s walk this path together!
YOUR RESPONSIBILITIES
- Work closely with Content Manager to develop a high-level strategy for Tiktok & Youtube
- Plan and execute on-trend content against overall marketing and content calendar, ensuring that all content ladders up to marketing objectives, campaigns & quarterly OKR’s
- Manage TikTok & Youtube calendars, scaling posting, adjusting as needed, and remaining consistent to drive results
- Collaborate with Content & Influencer Teams on collecting & briefing content creators & influencers, managing follow up conversations with a calendar of external creators
- Maximise engagement and growth, constantly evaluating performance, benchmarking against competitor content, & pivoting strategy in response to these data
- With the support of Content Manager, pitch and execute on new series or initiatives for TikTok & Youtube that utilise the latest trends in sounds, editing and content
- Ensure that BRUNA’s mission and vision are heavily featured in storytelling, along with styling and product education—all in an entertaining way
- Communicate across teams, collaborating and aligning on content & marketing strategies
- Keeping a close eye on the Tiktok & Youtube creator landscape, bring in fresh ideas for talent and content
- Light copywriting for captions. Deep knowledge of hashtag and engagement strategy.
- Support Content and Influencer Teams on engagement initiatives like contests, participatory stories, and creator talent acquisition
YOUR BACKGROUND
- Minimum 2-4 years experience in social media roles, creating and conceiving of content and digital storytelling with a focus on video
- An obsession with TikTok, Youtube & video content with a keen eye for new trends (sounds, challenges, editing techniques, etc), in-app features, and how to optimise content for the platforms and algorithms
- Specialised expertise in video content creation and editing for Tiktok & Youtube styles
- Deep knowledge of photography/videography as well as editing tools such as Premiere Pro, Final Cut Pro, and Photoshop
- Comfortable speaking to/being on camera for Tiktok & Youtube content
- Deep awareness of social media and internet culture
- Able to take a concept from pitch to execution
- Knowledge of social media platforms and tools, including calendar planning, social media backends, and reporting tools
- Deep knowledge of and passion for the fashion, lifestyle, and media
- Strong point of view on brand voice and identity
- Excellent collaborator and team player; able to work cross-functionally with other teams
- Self-starter, independent, and proactive worker; ability to take on new projects and work on tight deadlines with little supervision
- Extremely organized with a fine-tuned attention to detail; ability to manage multiple projects across teams and external contributors
- Deep knowledge of influencer/content creator industry and how it can be leveraged is an asset
WHAT YOU CAN EXPECT
- Fast-growing international start-up experience
- Flexible career opportunities with creative freedom
- You will be part of the change that affects the entire ecosystem
- You can look forward to our regular international team meet-ups
- We are a remote-first company with flexible working hours - you can work from anywhere
Find out more about who we