Head of Media in Düsseldorf bei C&A

The future looks like you

This is an opportunity to join one of Europe's most widely recognised and much loved fashion retailers, currently going through a digital transformation that's aimed at placing our consumers at the heart of everything we do.

As Head of Media you will shape and execute C&A's media and advertising strategy, both online and offline. You will work very closely with the Head of Marketing, Range Product teams and country organisations, where you will be creating media strategies, across various platforms delivering visible ROI.

You will be supported by a fantastic C&A marketing team of circa 40+ people and will co-manage a large scale marketing budget and agency partners.

Day to day you will be responsible for driving successful paid media campaigns, directly impacting C&A's market positioning and marketing effectiveness, managing budgets and partners, and building and leading a high-performing team.

Your responsibilities

• Strategy Development: Develop and implement comprehensive media mix strategies (media mix modeling) aligned with overall marketing and business objectives.
• Oversee the planning, execution, and optimization of all paid media campaigns, both online and offline. Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Reporting and Analysis: Develop and present regular data-driven reports on key performance metrics, providing actionable insights and recommendations
• Manage and allocate budgets effectively to maximize ROI, ensuring campaigns are delivered within financial parameters. Conduct regular budget reviews and adjustments based on performance metrics and business goals.
• Lead, mentor, and inspire a high-performing team of paid media professionals.
• Work closely with cross-functional teams, including marketing, analytics, creative, and sales, to ensure integrated and cohesive campaigns. Collaborate with external agencies and vendors to enhance campaign performance and stay ahead of industry trends.

What you bring

• Experience of enterprise scale media strategy creation and execution, ideally within fashion/apparel/lifestyle/consumer goods industry.
• Extensive experience (10+ years) in paid media management, media mix (traditional & digital media)
• A data and insights led approach to decision-making
• Ability to thrive in a transformative, fast-paced environment
• Business fluent in English (both oral and written)

What we offer

• The opportunity to co-define and shape a major European fashion brand
• Transformational culture with major investment and scope for growth, offering you the opportunity to make a genuine impact at a senior level
• You will engage at C-level to create and execute media strategy leading to meaningful change
• Autonomy and leadership with regards to approach and driving results.
• Hybrid working with Monday and Friday remote working available.

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.