Brand Manager in Düsseldorf bei Lotus Bakeries

Lotus Bakeries

Duitsland

Düsseldorf

As Brand Manager you are responsible for the excellent execution of the strategic plan for Biscoff across touchpoints. Furthermore you will lead the brand growth plan development of our Natural Foods brands Bear, nakd and Trek.

Functiebeschrijving

Execution of the annual brand plan for Biscoff
Development of the BEAR, nakd and TREK brand strategy & growth plan
Contribution to the Marketing mix planning and best-in-class brand activation across touchpoints together with the Trade Marketing Manager
Brand performance tracking and identification of opportunities & risks in strong collaboration with the cross-functional team
Monitor and drive Marketing effectiveness to ensure that budgets are allocated to activities with best ROI
Budget management and tracking
Be responsible spokesperson for our Digital shelf assets and an excellent execution together with sales across brands
Co-operate closely with local cross-functional teams, global teams and central functions

Strong analytical capabilities to further elaborate our brands in the German market is key to the success of this position, as well as pro-active and entrepreneurial thinking and acting in combination with a hands-on mentality and a team player profile. The Brand Manager role is based in Düsseldorf and reports to the Marketing Manager Germany.

Profiel

Professional requirements:

University degree (Masters) in economics, marketing, communications or equivalent
Ideally 1-2 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of the success
Experience in implementation and activation of Social Media campaigns preferred
Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
Ability to manage cross-functional projects, additional experience in working in matrix organization preferred
Fluent (spoken & written) in German and English

Personal qualifications:

You are a true team player, approachable, pro-active, positive and strong communicator
You have a great passion for building & emotionalizing our brands and to become a brand ambassador
You demonstrate strong drive with an hands-on mentality
You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
You show strong ownership for your tasks and projects to progress and achieve results
You want to take an active role in identifying and shaping today’s and future potentials of the business
You show a positive attitude in life with the ability to inspire others taking them on a joint journey

Aanbod

Active role in shaping the Lotus Bakeries Germany business with huge future potential
Responsibility for bringing alive our brand vision with a high scope of individual management
Professional working environment with a great interpersonal atmosphere
Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week and 30 days vacation
Thinking-out-of-the-box-mentality in which you can leave your own signature
And as we love our brands and products, you can enjoy them every day in the office with a coffee