adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take its app partners’ business to the next level. Part of the applike group ecosystem, adjoe is home to an advanced tech stack, powerful financial backing from Bertelsmann, and a highly motivated workforce to be reckoned with.
Meet Your Team: Programmatic Supply
In a competitive adtech market, adjoe stands for greater transparency and fairness for app publishers and advertisers – and a more relevant and enjoyable experience for users.
It’s exactly for this reason that adjoe’s Programmatic team has built its own mediation platform WAVE. It’s not only driven by a backend application that decides which ad to show but also by our Android and iOS SDKs. These render the ads for the user and provide useful tracking events to the backend.
For every single of the millions of ads that our users see each day, our backend requests bids from dozens of ad networks that compete for the impression in real-time. We also provide one of the ad networks through a bidding algorithm that consists of a robust and high-performance Go application as well as a data streaming system which uses modern technologies like Kafka, Flink or ScyllaDB. All of those parts together generate billions of events every day that our backend has to handle.
Want to be a part of this industry-first adtech solution? Join our discussions, explore implementation, and put your problem-solving skills to the test in our cross-functional Programmatic team!