Marketing Analyst in Berlin bei Wayfair

Who We Are:

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes - from product discovery to final delivery.

This is a full time hybrid role: Monday to Thursday in the office, Friday - remote.

Potential team placements include:

Paid Search Marketing

The team is responsible for implementing and managing advertising campaigns on search engines, primarily through paid search channels like Google Ads or Bing Ads. Our goal is to maximize long term value by creating visibility of our products in search engine results by strategically bidding on relevant keywords and creating compelling ad copy.

Growth Marketing

The team owns several multi-funnel marketing channels and is responsible for the strategic growth and execution of our Display, App, and Paid Social marketing channels in Europe. Our goal is to grow our customer base and maximize customer lifetime value by partnering with Data Science, Creative, and Brand teams to drive long-term profit. We aim to provide our customers with a smarter, personalized, and world-class experience.

What you will do

• You will be responsible for a portfolio of digital channels (e.g: Google, Meta, Pinterest, Apple) that drive visit and monetary value to our multi billion dollar business
• In doing so, you will be managing a multi million dollar monthly advertising budget. Your goal is to grow our customer base and maximize customer lifetime value to drive long-term profit
• You will operate our world class tools to further build out campaigns, adjust performance on platforms such as Google Ads, Microsoft Bing Ads, Meta ads, Pinterest Ads, Apple Search Ads
• You will leverage technology to enhance business goals; identify areas for improvement and drive implementation
• Collaborate with Ad Tech, Data Science, Engineering, Storefront, and Business Intelligence to architect uniquely innovative and value-additive products that enhance business value and customer delight
• You will leverage deep analytics to root out trends and develop data-driven solutions to complex business problems
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive ROI (Return on Investment)

What You Need

• At least Bachelor degree in a quantitative field of study: math, sciences, engineering, economics, or business
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued
• Experience with performance marketing (shopping, text, social media, display, app install ads) is a big plus
• Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance
• Strong quantitative analytics with a technical lean - ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ / Python / R knowhow is preferred
• A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude
• Excellent critical thinking and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
• Excellent written and oral communication skills in English (German is plus)