Manager, Marketing Intelligence & Reporting in München bei Fisker Inc

Fisker Inc

About Fisker Inc.

California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. Passionately driven by a vision of a clean future for all, the company is on a mission to become the No. 1 e-mobility service provider with the world’s most sustainable vehicles. To learn more, visit

www.FiskerInc.com

– and enjoy exclusive content across Fisker’s social media channels:

Facebook

Instagram

Twitter

YouTube

and

. Download the revolutionary new Fisker mobile app from the

App Store

Google Play

store.

Role Overview

We are looking for a Data Specialist, ideally with experience in data-driven environments and marketing automation, to join the European headquarter in Munich.

In this role you will be responsible for creating data applications across multiple areas such as marketing performance reports, Marketing mix modelling, Budget Planning, Sales planning for 10+ markets in Europe to maximize Fisker’s Marketing KPIs including the growth of our customer base, engagement along the customer journey and vehicle sales. This role is expected to contribute on cost efficiencies with effective targeted performance in a highly logical, data-driven environment. Reporting to the Director Digital Marketing, this role will utilize data insights and a consumer-focused mindset to bring cross-discipline marketing, its efficiencies and high performance KPIs to the next level.

The right candidate has experience managing data analysis across multiple channels reporting to executive management, providing strategic insights and effective countermeasures relating to overarching KPIs in sales, reservations and leads.

When it comes to the latest best practices, tools and trends on data analysis, no one is fooling you - you'll have fun keeping up to date here. You are an organizational talent, detail oriented and like to take responsibility. When you commit to something, it sticks - you can count on that.

The role is based in Munich, Germany.

What you will do:

Monitor data streams, collect and record marketing data in dashboards and scorecards
Generate insights, countermeasures and recommendations and be a quality gatekeeper on data-led Marketing decisions
Have end-to-end ownership of marketing data: optimise data sources, analyse large data sets to provide actionable insights, dive deep into the inner workings of digital marketing
Develop and continuously refine our Marketing attribution and forecasting models.
Define advanced audience segmentations, tactics and targeting to improve our campaigns in the European market
Coordinate with country management weekly/monthly performance, and provide countermeasures and evaluations
Coordinate with Director Digital Marketing to define benchmarks and KPI forecasts
Monitor all relevant performance KPIs and conversion metrics and take actions to improve them

Conduct regular A/B testing and run in-depth user data analyses that will directly impact strategy
Build end-to-end data products with a high impact on the business and operations

Basic Qualifications / Knowledge / Experience

4-6 years of experience as a Data Analyst, BI Analyst or Marketing Analyst
You have a master’s degree or higher in statistics, mathematics, economics or similar fields
Profound knowledge of SQL and R/Python.
Excellent Excel/Google spreadsheet skills, including pivoting capabilities
Hands-on experience with data marketing tools (Google Data Studio, PowerBI Pro, Tableau or similar), marketing automation and campaign analysis
Working level understanding of the Google advertising environment (search, ad network, YouTube, etc) as well as Facebook, Instagram and Twitter business manager dashboards
Experience with attribution modelling or incrementality testing is a plus
You have a working level understanding of conversion tracking, pixel tagging within the Google Analytics environment
You have strong verbal and written communication skills
You have strong project management and organization skills combined with strong attention to detail