Starte deine Karriere als Marketing Data Analyst bei Justplay GmbH in Homeoffice – Jetzt bewerben

• Analyze and interpret data from marketing campaigns, user behavior, and app events to provide actionable insights for the marketing team.

• Manage app attribution tools to track user acquisition and measure the performance of marketing campaigns

• Implement and manage event tracking within our apps to capture valuable user interactions, advertising revenue, in-app purchases, and game or in-app events

• Provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations. You act as a bridge between the user acquisition team and the engineering team

• Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment with marketing goals

• Develop and maintain dashboards and reports for tracking and monitoring key marketing performance metrics

• Conduct A/B testing, cohort analysis, and segmentation to help optimize marketing strategies and user acquisition efforts

• You have a Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.

• You have 3-4 years of experience in a similar role.

• You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)

• You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such Meta, Applovin, Google Ads or Unity

• You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.

• You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms

• You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues

Our benefits package:

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