Justplay GmbH
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Analyze and interpret data from marketing campaigns, user behavior, and app events to provide actionable insights for the marketing team.
Manage app attribution tools to track user acquisition and measure the performance of marketing campaigns
Implement and manage event tracking within our apps to capture valuable user interactions, advertising revenue, in-app purchases, and game or in-app events
Provide technical support and troubleshooting for the marketing team, specifically related to app attribution, event tracking, and callback implementations. You act as a bridge between the user acquisition team and the engineering team
Collaborate with cross-functional teams to ensure data accuracy, consistency, and alignment with marketing goals
Develop and maintain dashboards and reports for tracking and monitoring key marketing performance metrics
Conduct A/B testing, cohort analysis, and segmentation to help optimize marketing strategies and user acquisition efforts
You have a Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
You have 3-4 years of experience in a similar role.
You have proficiency with data analysis tools and programming languages, such as SQL, Python, etc. and data visualization tools (Looker, Metabase, Tableau)
You have a strong knowledge of app attribution tools commonly used in the mobile advertising industry and concrete experience with most major mobile marketing channels such Meta, Applovin, Google Ads or Unity
You have experience with setting up and managing event tracking in mobile apps. Especially with a focus on SKAN, Firebase etc.
You have in-depth understanding of digital marketing strategies including down funnel analysis, as well as technical knowledge of iOS and Android marketing analysis to tailor strategies for both platforms
You are an excellent communication skills to present findings and collaborate with non-technical stakeholders, as well as the ability to troubleshoot technical issues
What you will love at JustPlay:
Spirited, inspiring, international, and enthusiastic team that can work remotely from 8+ countries around the world.
An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry work
We are a worldwide gaming loyalty platform operator and publisher. Our purpose is to enable free-to-play mobile game players to get rewarded for their hobby. We launched JustPlay in the US in 2020, and now our product is in the top 100 most downloaded Google Play apps in the United States, United Kingdom, Canada, Australia and as of recent the rest of Europe. Our team is based in 8+ countries and our headquarters in Berlin, Germany. While serving our 500,000 daily active players and developing the app and our awesome games, we value fairness, integrity, and focusing on the things that matter.
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