Digital Trade & Site Merchandising Specialist in Offenbach bei Beyond Yoga

Beyond Yoga

JOB DESCRIPTION

Company Information

You’re an original. So are we.

We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labour and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. Our brands stand for freedom and self-expression around the world.

Where we lead, others follow. For nearly 170 years, we’ve used the strength of our brands to lead with our values and make an outsized impact on the world. We employ more than 15,000 people globally to support our great brands: Levi’s®, Dockers®, Denizen®, Signature by Levi Strauss & Co.™ and Beyond Yoga.

Responsibilities:

Support, Coordinate & Improve the Wholesale North Digital Strategy

Deepdive - Check of missing products for PP // Sellout/Stock Check – AO Push – WOW defined by Customer/KAM
Analyse Bestseller & Worstseller
Analyse low cover & sellthrough
React in season to ensure trade needs // Additional options, Replacement Management
Own the execution of onsite plans for your division to drive onsite KPIs in line with our strategy // QR – All about Product, UX
Tracking of Campaigns & Learnings based on data driven insights to ensure we launch with impacts
Clear communication to Sales Team & wider organization stakeholders
Identify & deliver opportunities to achieve sell out and sell in
Insights about the Market & Competition // SWOT – Audit – Reporting; 2 x season pre & main incl.follow up
Hold regular meetings with the KAMs to monitor results, progress and update strategies and actions // Join Trade Calls with Customer
Preparation in collaboration with crossfunctional teams to optimize pre-bookings and order book conversion to achieve a fewer, better, bigger

Lead a high-class content & communication approach for our Pure Players in collaboration with Channel Marketing Manager

Coordinate and facilitate consumer & customer needs // Consumer Insights
Ensure a smooth end to end shopping journey for your consumers
Based on direction from trading, highlighting key products or trends through edits, headers, landing pages and content spots
Drive e-com standards to ensure presence assets, PDPs, Copy and overall brand presentation is in line with LRN.com criteria’s
Own the sequencing for your category across all pages to drive CTR and conversion rate
Build a structure to deliver consumer relevant details to ensure a higher sellthrough in season

Tools:

Salsify/DAM
Tableau Sellout Report // Units
Customer Reports
GSC // Reporting

Stakeholders:

Internal -

Digital KAM
Digital SM
Planning
Merch
Channel Marketing
OPS
OTC

Extern –

Site Merchandiser
Buyer (Assistant)
Marketing

Requirements:

You are focused on driving sales whilst maintaining seamless customer journey
You’re data driven, understand the digital customer, and use key onsite metrics to drive performance
A digital KPI native. You have strong analytical skills, and the ability to turn analysis into plans and actions
Solutions orientated
Organised and proactive
Have a test and learn mentality
Excellent Excel Skills
3 years’ experience in a Wholesale or Merch role
High understanding of the market, customer & consumer landscape
Can translate sales strategy into consumer facing presence
Previous experience using digital tools and reports
Communicate across all levels of the business, influencing where required