Brand Manager in Bayern bei Digidarts

Key Responsibilities

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  Brand Positioning:

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  Establish brand positioning: Digidarts as the best 360-degree performance marketing agency.

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  Helping shape and communicate our vision and mission

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  Creating, maintaining, and optimizing brand guidelines.

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  Identify target audiences, and develop marketing plans with specific objectives across different channels and segments

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  Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

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  Brainstorm & create industry-leading case studies and promote it through various marketing channels.

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  Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

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  Events, PR and Partnerships

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  Establish & manage brand communication strategy across different channels.

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  Coordinate with our PR partners to bring the maximum out of different opportunities.

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  Create & manage event-level strategies to amplify our presence in different offline and online events.

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  Creating valuable content for all our Partners across different verticals.

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  Planning & Executing different co-branded campaigns with our partners.

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  Employer Branding & Internal Communication

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  Oversees all the company's employment branding strategies

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  Plans, establishes and oversees the company's social media presence and channels related to recruitment and employer branding

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  Sets up and manages an online marketing program to promote job openings and career opportunities at the company

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  Planning & creating official internal communications.

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  Collaboration For Growth:

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  Coordinating with the sales team to design, test and evolve lead nurturing tactics.

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  Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including digital, PR and video assets.

Requirements

Skills & Qualifications

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  Bachelor’s degree in marketing, communications, or related field.

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  Excellent written and verbal communication skills.

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  Proven experience in developing branding strategies.

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  At least 4 years of relevant experience in creating marketing strategies.

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  Working knowledge of digital marketing concepts tools & trends.

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  Strong project management, multitasking, and decision-making skills.

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  Experience with marketing automation and CRM tools.

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  Excellent communication, interpersonal, and organizational skills.

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  Superb leadership ability.

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  Working knowledge of Microsoft Office/Google Sheets.

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  Prior digital marketing agency experience will be preferred.

Location: Gurgaon