Field Marketing Specialist, South EMEA - Munich in Deutschland bei Neo4j

The Role -
We are seeking a dynamic and results-oriented Field Marketing Specialist to lead and execute our regional marketing strategy across South EMEA (DACH, Benelux, Spain & Italy predominantly). This is a pivotal role, playing a key part in driving brand awareness, lead generation, and pipeline progression for our business in the region. You will be expected to use your marketing expertise and creativity to implement marketing strategy in line with the regional business strategy. As a Marketing Specialist, you will use your marketing expertise and creativity to support the field marketing strategy in line with regional business strategy.

As part of a small but growing marketing team, your role will include event marketing, digital campaigns, content creation; and anything from specific country projects to working with our global teams. Driving revenue in the region through impactful demand generation programs is key to meeting our ambitious revenue goals. This person will forge strong relationships with the Neo4j regional sales, sales engineering and services team.

Who You'll Work With:

You will be a member of the EMEA Marketing team, reporting to the Head of Marketing in South EMEA. The EMEA team is responsible for driving high quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, and event programs. This position requires significant cross-functional collaboration with central functions - product marketing, partner, creative, social, PR, customer marketing, developer relations and content teams.

Responsibilities:

• You will be responsible for planning, building and delivering marketing campaigns events, both online and physical, to drive increased awareness and progress opportunities through the funnel and delivered to sales teams.
• Responsible for contributing to the regional field marketing strategy, including trade shows, events, webinars, partner programs, and digital campaigns to drive leads, opportunities, and win business.
• Deliver an effective Account-Based Marketing (ABM) program for the region to amplify sales relationships and support the progression of strategic deals.
• Deliver innovative, marketing programs that not only drive awareness, pipeline generation, ARR, and create new logo opportunities, but inspire and educate, positioning us as thought leaders across the region.
• Accountable for the execution and optimization of the marketing mix to deliver the key performance indicators and targets including MQL’s, SAO’s and pipeline. Manage and execute regional activities, ensuring campaigns are delivered within agreed timescales and convert at the required level to deliver inbound & outbound pipeline targets.
• Engage and work collaboratively with all marketing functions to plan and implement lead generation programs.
• Define and deliver Neo4j events, roadshows, and 3rd party conference sponsorships, including customer speaker recruitment and management.
• Develop and expand engagement within the region with the channel and cloud partner teams to support co-marketing demand generation programs.
• Partner with the central PR team and local PR agencies to optimise PR plans.
• Be an active member of the Global Marketing team to ensure consistency of strategic marketing programs.
• Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes, and manage the local budget to maximise the impact

Who You Are:

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