Senior Creative Strategist, Twitch Brand Partnerships Studio in Hamburg bei Amazon Online Germany GmbH

Amazon Online Germany GmbH

• You have proven experience within a dedicated creative team at an agency, brand, or media platform and at least 5 years in digital.

Twitch is the largest live streaming platform in the world where, each month, more than 7 million content creators go live across gaming, music, food, comedy, art and more.

As a Senior Creative Strategist, you will work on large-scale, high-profile advertising campaigns for Twitch’s most important clients in Germany and across Europe.

Your role will involve concepting, scoping and pitching inspiring branded content campaigns that translate client’s goals into compelling experiences.

Using your existing knowledge of the streaming landscape, you will uncover cultural insights on Twitch, the gaming community and Gen-Z audience, to develop strategic brand narratives for clients.

Working across a number of advertising verticals (CPG, QSR, FMCG, Technology, Finance, Retail, Automotive, etc) you will collaborate with new and existing clients to translate marketing objectives into creative campaigns that leverage the best of Twitch’s platform, products and talent.

You will partner with media agencies, advertising agencies and clients across Germany to attend pitches, brainstorms and collaborative work sessions which evangelize and educate on behalf of the Twitch platform.

Key job responsibilities
You will have a portfolio of branded content work, solid creative instincts and high standards for campaign work.

You’re a storyteller at heart, and are able to deliver at a high level in both written and verbal form to clients at a senior level.

You must be familiar with the RFP process, analyzing briefs, the problems brands are trying to solve, and how to deliver an effective response.

You should have an understanding of Twitch, the Influencer space, branded content and the digital advertising landscape.

You have experience presenting creative concepts to clients, and are comfortable pitching to executive level stakeholders.

You are comfortable working in a fast-paced environment, juggling multiple projects and collaborating with cross-functional teams across the region.

About the team
You will join a highly skilled cross-functional team who are passionate about content innovation. We work collaboratively, with respect and inclusivity, to achieve excellent client and audience outcomes.

We are open to hiring candidates to work out of one of the following locations:

Hamburg, DEU

• - Creative agency, In-House Publisher/Brand creative experience.
• - Passion for Twitch, gaming, and/or esports.
• - You have your hand on the pulse of local culture across Europe and beyond.

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