Senior CRM Campai Manager in Düsseldorf bei C&A

The Team:

This is an opportunity to join one of Europe's most widely recognized and much-loved fashion retailers, currently going through a transformation that's aimed at placing our consumers at the heart of everything we do.

This role will offer you the opportunity to join our small, but highly effective 'CRM Campaign' team, that sits within our wider 'Membership & Consumer Engagement' team of 18 people, all focused on maintaining and improving customer loyalty.

The Role:

We are hiring for a Senior CRM Campaign Manager who will be responsible for planning, executing and optimising CRM campaigns to acquire, engage and retain customers.

• You will also define the contract strategy and the interaction and integration with general C&A campaigns, newsletter and onsite communication.
• Develop membership communication strategy in collaboration with the marketing, design and UX teams
• Brief and develop content together with digital content and design teams to optimise the membership customer journey and provide relevant and appealing communication
• Define the contact strategy with analytics and build up a campaign / CRM test and learn process
• Translate membership and general consumer engagement targets into a campaign calendar with all marketing stakeholders and analytics
• Orchestrate campaign planning and implementation across marketing channels, selling channels, countries and membership platforms (my account, capillary)
• Set campaign targets, assess campaign performance and generate learning for following campaigns
• Work in a cross functional environment and create the bridge between membership and marketing

What We Can Offer:

• The opportunity to join a business area with major investment and scope for growth
• A chance for you to join a team with zero legacy and a really exciting path for development, defining process and new ways of working. This is an area where you can really leave footprints that last!!
• You will join a major retail organisation going through significant change, offering exciting project work where there will always be the opportunity for individual growth
• Lots of autonomy with regards to approach and deciding what will bring about the best results.
• Hybrid working options (2x per week remotely)

Useful Experience:

You may have experience in a mix of the following areas.

• Profound track record in CRM and loyalty campaigning
• Proven background in content management
• Experience within an omni-channel retail environment
• Knowledge in communication strategy and contact/ creative strategy

C&A fosters equal opportunity for people of all backgrounds and identities. We are led by a gender-balanced board committed to build a diverse and inclusive organisation where everyone can become their best self. We do not discriminate on the basis of age, disability, gender identity, sexual orientation, ethnicity, race, religion or belief, parental and family status, or any other protected characteristic. We welcome applications from women, men and non-binary candidates of all ethnicities and socio-economic backgrounds. We encourage people belonging to underrepresented groups to apply.