Senior SEM Manager in Homeoffice bei Bitly

At Bitly, we believe in the power of the link or scan - to start a conversation, build a relationship or grow a business. Our mission is to turn every interaction into a catalyst for connections. It’s what motivates us to help people share, promote and engage everywhere on the Internet. We do this by being relentlessly product-focused, fostering the free-flowing exchange of ideas, and inspiring people around the world to dream up new ways of using Bitly.

The Role

Bitly is looking for an experienced Senior SEM Manager to assist our online marketing team. This position will manage all our paid advertising activities within search and display channels to drive customer acquisition and revenue growth.

What You'll Do

• Execute and manage the day-to-day activities of all our paid channels following the online marketing plan, roadmap and goals. Main activities include:
  • Paid Search Strategy: Develop and implement a comprehensive paid search strategy to increase brand visibility, drive qualified traffic, and generate high-intent accounts for the company's products.
  • Campaign Management: Plan, create, and optimise global paid search campaigns across various platforms such as Google Ads, Bing Ads, and other relevant advertising networks. Continuously monitor campaign performance, adjust bids, and refine targeting to achieve maximum ROI.
  • Keyword Research: Conduct extensive keyword research to identify relevant search terms and phrases that align with the target audience's needs and interests. Leverage keyword research tools and competitive analysis to optimise campaign performance.
  • Ad Creation and Testing: Create compelling ad copy and visuals that resonate with the target audience and drive engagement. Conduct A/B testing to optimise ad performance and identify the most effective messaging and creative elements.
  • Landing Page Optimisation: Collaborate with the marketing and design teams to optimise landing pages for paid search campaigns. Ensure that landing pages are highly relevant, user-friendly, and optimised for conversion.
  • Performance Tracking and Reporting: Monitor key performance metrics, track campaign performance, and provide regular reports on key findings and actionable insights. Use data-driven insights to make informed decisions and optimise campaigns accordingly.
  • Budget Management: Manage and allocate the paid search budget effectively across different campaigns and platforms. Optimise spending to maximise return on investment and achieve set targets.
  • Stay Updated on Industry Trends: Keep up-to-date with the latest trends, best practices, and algorithm updates in paid search marketing. Apply industry knowledge and innovative strategies to improve campaign performance and drive continuous improvement.
  • Collaboration across different departments: Liaise with other departments, specially Content and Design team to generate creatives

• Main channels include, but are not limited to, Google Ads and Microsoft Advertising in both search and display.

Who You Are

• Google Ads professional with minimum 5+ years experience managing large international and multilingual accounts with a seven-figure monthly budget.
• Deep knowledge of paid search and display advertising at a strategic and operational level.
• International market experience is a must.
• SaaS industry experience is a must.
• High strategic awareness to contribute department-wide strategy setting
• Ability to identify gaps in performance and recommends tactical changes
• A genuine team-player with the ability to connect people and departments to improve performance
• Desirable knowledge and experience with programmatic advertising.
• Experience with website analytics tools (e.g, Google Analytics GA4, Supermetrics, Google Data Studio, etc.).
• Strong analytical skills generating SEM reports.
• Ability to work proactively and independently to execute projects .
• Strong attention to detail, problem-solving skills, an analytical mind-set.
• Familiarity with A/B testing and conversion rate optimization principles.
• Up-to-date with the latest trends and tools in performance marketing and paid advertising.

US Employee Benefits

• Competitive Salary + Stock Options
• Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
• 401k with up to 4% employer match
• One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance
• Wellness reimbursement program
• Partial cell phone service reimbursement
• Volun