B2B Marketing Manager in Home Office bei Nostos Genomics GmbH

We are a venture-backed healthtech startup supported by leading investors and scientists on a mission to improve the lives of 400 million people around the world who suffer from rare diseases. The platform we have developed uses artificial intelligence and computational biology to decipher how changes in our DNA can lead to disease. Through this platform, we enable genetic testing labs to provide clear and fast diagnoses to more patients.

For this, we've gathered one of the best teams of experts in genomics, machine learning, and business development. Our people aren't just part of a team, they're part of something bigger. Together, we share the mission of building AION, our platform part of a new generation of precision medicine that allows rare disease patients to make informed decisions about their health.

Your role

We are looking for an experienced B2B Marketing Manager to join our dedicated and pan-European team. You will be responsible for planning, defining and executing our marketing strategy in global markets, playing a key role in our B2B customer acquisition. As an essential part of our commercial team, you’ll work together with sales and operations closely, actively shaping the future success of Nostos Genomics. This is a unique opportunity in an impactful, fast-growing start-up that comes with a lot of flexibility and ownership in terms of processes.

Main activities and responsibilities:

• Develop a deep understanding of our customers across focus markets in Europe and the US, and the best channels to reach them.

• Develop B2B marketing campaigns both online and offline and own their implementation from ideation to execution to measurement and optimisation.

• Ideate, manage and drive the creation of content marketing initiatives and materials on various channels, such as social media and our blog, for demand generation and lead generation.

• Practice data-driven marketing for growth, working with A/B and multivariate testing, user segmentation, and reporting processes.

• Contribute to strategic decisions off the back of deep customer insights.

• Work with agencies and freelancers to generate the highest quality campaigns and content

• Build relationships with journalists and publications to generate organic media coverage.

• Build a marketing toolkit that reflects our brand identity, and acts as custodian of that identity.

• Support the commercial team in the organisation and promotion of conferences and trade shows.

• Act as a sparring partner to other departments within the company

The ideal candidate will have proven experience in B2B Marketing, preferably in a technology company and/or in the healthcare industry, and be a creative thinker who thrives on owning the process from start to finish.

Essential

• A minimum 4 years of hands-on experience in similar roles

• Excellent understanding of B2B marketing principles and best practices

• Proven track record in delivering marketing campaigns that drive sales growth

• An interest to learn and implement new marketing trends and insights, and not afraid to try new things

• Have analytical skills as well as a creative mindset to drive customer insights and trends into brand concepts and campaigns

• Excellent communication skills in English, both written and spoken

• Be a collaborative team player with strong communication skills

What we value in our team

Our team reflects the interdisciplinary collaboration required to solve this big challenge – ranging from software and data science to genetics and healthcare. We are a proudly diverse, international group of creative problem-solvers and humble learners that care about having a positive impact on society and are also aware of the trust placed in us. This is why we value transparency and kindness, taking ownership and we encourage your personal growth:

• Work on a mission with social impact, aiming to improve the quality of life of 400 million people around the world.

• Take ownership and participate in our success with equity options

• A dynamic and flexible work environment allows you to work from anywhere within Europe.

• Offices in Berlin with everything you need to work comfortably including meeting rooms, kitchen, barista, (optional) social events and sports activities.

• A friendly work environment with a high degree of autonomy, freedom, trust and responsibility.

• Room for professional growth within the company, allowing you to initiate projects, gain new skills and influence our direction.

• Mee