Online Marketing Specialist in Berlin bei Sony Electronics

Online Marketing Specialist m/f/d in Berlin bei Sony Electronics

Sony Electronics

JOB PURPOSE

End consumer activation and communication mainly via own channels
Increase brand awareness across all audience groups
Increase product awareness to defined target audiences
Increase brand relevance to the Generation Z audience
Improve engagement and increase number of followers on key social media accounts
Be relevant (embracing trends, making the Sony brand appealing)

KEY RESPONSIBILITIES / KEY PERFORMANCE INDICATORS

Sony content activation sony.de and link to D2C (translation, content management, OOFM creation, WTB maintenance & reporting)
Sony campaigns activations online (own channels): compare campaign results against each other, align with shopfront activations
sales promotion set up & redemption: set up dedicated landing pages/ redemption pages/ terms and conditions / Customer journey/ customer service/ after sales support & approvals/ reporting
Sony social media channels: lead, plan, create, activate, evaluate organic activations on Sony own channels (Facebook, Instagram, Twitter), analyse and invest marketing budget for social channel push campaigns
Sony eCRM: translate, check, steer, activate, evaluate Sony Newsletter (mySony, Sony Community, Alpha Universe), analyse data reporting and draw conclusions for the future from it (sales promotions & social data), set up local adhoc newsletters incl. steering, reporting, evaluation
A&P budget governance for own projects

BUDGET RESPONSIBILITY / FINANCIAL DIMENSIONS

A&P budget responsibility for sales promotion claims costs and social media push campaigns
Vendor management

FUNCTIONAL KNOWLEDGE

University degree (BA or MA) or completed vocational training
Excellent communication skills
Strong willingness and ability to quickly learn new areas of responsibility
Excellent presentation and negotiation skills in order to convince both internal and external relevant stakeholders
Analytical competence (PDCA method)
High flexibility to adapt to fast and constantly changing business situations, to work under pressure and to deliver qualitative
Proactive and customer-oriented approach
Results oriented and efficient approach to work
Basic knowledge of product marketing
Good understanding of marketing communication and branding
At least 2 years of work experience in a social media related role, ideally in consumer electronics
Languages: German – native speaker; English - business fluent
Excellent MS-Office skills, especially PowerPoint, Excel