Head of E-Business AGS (Austria/Germany/Switzerland) in München bei Moët Hennessy Europe

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. We are proud to promote a diverse, equitable and inclusive working environment for all.

As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

We are currently looking for a Head of E-Business AGS (Austria/Germany/Switzerland) at the next possible starting date

Your mission in this role is to expand the eBusiness footprint and develop the Owned & Operated eD2C sales channel in Germany by driving Net Sales, Gross Margin and Profitability through website merchandising, performance marketing, content initiatives and efficient post purchase operations and to develop the eRetail (3rd party) business in AGS region – in Germany directly and indirectly in Austria and Switzerland – by driving country revenue and profit growth, and by building our brand visibility and desirability online based on measurable KPI.

Main Responsibilities

A Goal-oriented and motivating leadership as well as empowerment of a team of about 5 professionals who report directly to you and support you to achieve your key responsibilities:

eD2C

• Define website strategies and tactical measures to drive revenues and P&L improvement
• Identify opportunities in site development to improve the UX and commerciality of your website
• Use web analytics to identify and leverage new/optimized routes to consumers as growth opportunities
• Drive qualified traffic through SEO, SEA and SEM and achieve top results
• Use CRM & Loyalty programs to build consumer retention
• Ensure volume and value forecasts to reflect consumer demand and logistical need
• Work closely with country/regional marketing, sales and operations teams on initiatives to achieve KPIs
• Collaborate with global and regional shared service teams to provide and improve business requirements
• Ongoing reporting on quantitative and qualitative website performances, monitoring of operational KPIs

eRetail:

• Set commercial and brand strategies for the business area in line with brand guidelines and priorities
• Identify and test new business opportunities to drive brands + innovations together with our customers
• Support the eKAM to negotiate annual terms & conditions in line with channel strategy
• Obtain digital KPI to analyse performance and identify opportunities for growth
• Plan and orchestrate online activations and digital content with eRetailers based on marketing plans and guidelines

Profile