Career Area:
Sales
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
About Caterpillar:
Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. We are a leader and proudly have the largest global presence in the industries we serve. Caterpillar: Confidential Green For over 95 years, Caterpillar has been making sustainable progress possible and driving positive change on every continent. Here you’ll find challenges that excite you and development opportunities to build a lifelong career.
About the position:
As an Attachments & Aftermarket Representative within Building Construction Products (BCP) group you will act as the key sales and marketing liaison among dealers, customers and other Caterpillar personnel for Caterpillar Machine, Attachment and Aftermarket products and services at the point of sale.
This is an field-based position for a self-starter, who will work collaboratively with the Caterpillar and Dealer teams in European region (14 countries). This role provides incoming employees tremendous exposure to the Caterpillar business supporting the marketing and sales our products, dealer relations, ongoing market solutions, new product and service introductions and more.
Position duties may include, but not limited to:
- Supporting assigned dealers in developing short-term and long-term strategies that provide a strong value proposition for retail customers and achievement of aligned business goals through:
- Performing regular sales performance reviews with dealers and ensuring implementation of corrective actions where needed.
- Analysing product application, configuration and machine utilisation making recommendations to provide the best solution for the customers.
- Analysing and communicating marketplace and competitive activity to Caterpillar personnel and dealers.
- Creating and promoting programs that increase sales while maximizing price realisation.
- Answering and supporting dealer and customer questions to address their specific needs.
- Assisting dealers with demand and supply management that maintains an optimal pipeline on ground for all sales channels.
- Supporting dealers in their business tendering by recommending the right combination of products & services fitting to the customer requirements.
- Support the facilitation and provide basic training to dealer personnel, other Caterpillar business units and customers.
- Supporting dealer and Caterpillar marketing teams to deliver region specific campaigns to acquire new customers and grow incremental sales at a low cost.
- Support the rollout of new products (e.g., products, attachments, parts, customer service agreements and other service products).
- Alignment with the dealers for the use of merchandising support within the regional budgets.
- Supporting the retail and dealer teams to execute BCP’s regional strategy within assigned territories.
- Assisting dealers gaining alignment of annual business planning.
What you have:
Base requirements:
- This position requires a university degree or equivalent working experience.
- Prior experience in field assignments with the ability to work independently.
- Prior experience with construction and earthmoving equipment, work tools/attachments and aftermarket services
Key Skills required for successful assignment:
- Superior communication skills – both written and verbal – that range from operational and technical discussions to Dealers and business groups.
- Demonstrated ability to adapt change, creating & leading tactics to match market needs. Creativity and “out-of-the-box” mindset.
- Fluent knowledge of English, another European language can be an advantage (German or Italian)
- Data analytics skills – ability to understand and interpret market data, fulfilled with software skills – MS Excel and/or Power Bi
Top Candidates will also have:
- Experience in delivering basic product training to dealer sales team on ground.
Additional Information:
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