Search Engine Marketing Specialist in Berlin bei Sendify

Are you passionate about digital marketing and love the challenge of optimizing search engine visibility? We're looking for an enthusiastic Search Engine Marketing (SEM) Specialist (m/f/d) to join our marketing team. In this role, you will play a key part in enhancing our presence in search, both through paid campaigns and organic strategies.

Your role and key responsibilities

• Craft compelling ad copy and design landing pages specifically tailored for search engine marketing
• Continuously identify and leverage new keywords, while also maintaining and optimizing the hygiene of existing keywords in our campaigns
• Refine our bidding strategy to maximize impact
• Analyze competitors' strategies to stay ahead in the game
• Develop and implement effective SEO strategies to enhance organic search visibility
• Keep track of essential SEM metrics, including click rates, time on page, bounce rates, conversion rates and other vital KPIs
• Work alongside consultants, web developers, and our marketing team to enforce best practices in SEO and SEA
• Regularly prepare detailed reports on project outcomes
• Identify and implement new initiatives to continuously improve our SEM processes

What you bring to the table

• Proven background in Marketing, Growth or a related field
• Native-level German or Swedish and proficient (minimum C1) English skills
• Proficient with marketing automation tools like HubSpot
• Experience with web analytics, basic HTML knowledge, and familiarity with content management systems like WordPress
• Outstanding written and verbal communication abilities
• A good grasp of the latest marketing trends and techniques
• A willingness to multitask and initiate new projects

Job details

• Employment Type: Full-time position (40 hours /week)
• Seniority Level: Mid-level professional, ideally with 2-3 years of relevant work experience
• Start Date: April or May 2024
• Location: The role can be based either in Berlin, Germany or Gothenburg, Sweden. To facilitate effective collaboration and team interaction we spend four days per week in our office
• Timeline: We will begin reviewing applications starting January 8, 2024 and will respond to you thereafter (role first published on December 20, 2023)
• Hiring process: The hiring process involves an initial 30-minute online introductory call, followed by a comprehensive ~2-hour on-site meeting that includes an ad-hoc case study, a personality test, and the chance to meet the team and experience our work culture

About Sendify

As a Swedish Log-tech Scale-up, we are digitizing the logistics industry with our intuitive shipping platform. Our mission is to make every day shipping for small B2B businesses accessible, transparent and collaborative - but most importantly, affordable. By pooling the buying power of all 15,000+ Sendify customers, small businesses can book shipments with leading parcel carriers and freight forwarders at discounts of up to 85%.

Curious. Collaborative. Courageous.

Join us at Sendify, where innovation shapes our identity and our products. In a world that's constantly evolving, we embrace the power of curiosity, courage, and collaboration to drive change and build the future of logistics. We are seeking passionate individuals who:

• Are curious and ask "Why". Insightful queries pave the way to groundbreaking answers
• Challenge the status quo. Critically assess the present to unlock new and improved possibilities
• Act Boldly. Move swiftly and fearlessly, valuing rapid experimentation and learning from results over waiting for permission
• Thrive on Collaboration. Recognize that our collective journey is enriched by teamwork, knowing that together, we achieve greater heights

You are welcome at Sendify for who you are, no matter where you come from or what you look like. Our platform is for everyone, and so is our workplace! We are creating a culture at Sendify where empathy, diversity, respect and courage are front and centre.

Ready to make a difference?