Digital Media Specialist – SEA, AMS, Social Media in Schwalbach am Taunus bei Procter & Gamble

Job Location

Job Description

You are passionate about working for the world’s largest consumer goods company and want to initiate an exciting career where the focus is on continuous learning & growth? Together, we'll continue to build leading brand experiences and make a difference for over 100 million consumers living in Germany, Austria, and Switzerland – every single day. Pretty cool, right? We invite you to apply and join us now!

Meaningful work: From Day 1, you’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the beginning.

Continuous Development: Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.

Empowering Culture: You will collaborate on impactful projects within a supportive environment where the company values are always embraced and expressed, and diversity is celebrated.

You will be part of our dedicated in-house media team that will deliver outstanding media plans, engage and delight consumers with our iconic brands, and drive business results together with our brand managers.

• Responsible to handle all main Biddable media platforms for SEM/SEA and Social activities, ensuring end to end campaign management and execution.

• Constantly analyze, track, and optimize effective benchmarks for measuring the campaigns’ performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.

• Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine, social platform and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.

• Ensure finesse in digital media executions (brand awareness and performance) lead end to end process (stay in sync with timings) & achieve briefed objectives.

• Constantly look for efficiencies and ensure harmonies between digital vehicles.

• Connect externally to get in touch with industry & consumers trends.

• Work closely in a diverse team, especially with our Marketing Technologists and Sales to enable and deliver a consumer centric data strategy. Understand our data structure, business fit and flows across involved systems.

• Be the mastermind of special projects related to innovation and digital trial plans.

Job Qualifications

• Previous experience with media and digital campaigns (set up, optimization & reporting), preferably experience working with consumer packaged good’s companies.

• Solid understanding of media, specifically digital space and able to integrate various platform thinking (Media platform characteristics, strength/ opportunity of each medium) seamlessly.

• Able to set up and lead day-to-day media operations and internal partners.

• Apprenticeship and/or a study background in media, data analytics or a related field.

• You are accountable, independent, organized, curious, dedicated and have strong communication skills.

• You are responsive and thrive in a dynamic environment.

• Strong analytical skills, attention to details and numerical accuracy.

• Leadership and influencing skills to deliver strong media thinking for internal stakeholders.

• Fluent communication in English, German skills are a plus.

• Experience with Microsoft Office Package and Digital Demand Buying Platforms (Google AdWords, Facebook Business Manager etc.) is required.

• Experience in retailer media platforms (i.e., Amazon Media) is a strong plus.

• It is a plus if you have experience with Adserving & Audit Tools’ management (Flash talking, MOAT, Nielsen DAR).

• Responsibilities as of Day 1 – You will have total ownership of your projects from the beginning; regularly implementing campaigns, optimizing and troubleshooting, and presenting your results.

• Head Office Location: This role is based in our Germany Head Office in Schwalbach, which is an easy 15min commute from Frankfurt city center by car