Produkt Marketing Spezialist in Oberkochen bei ZEISS Group

Produkt Marketing Spezialist (f/m/x) in Oberkochen bei ZEISS Group

ZEISS Group

Your Role

Coordinate and support the implementation of the go-to-market strategy for new products, line extensions and follow-up products with the relevant stakeholders from product management, technical application, new customer segments marketing, sales, service, etc. according to strategic priorities
Support constant communication and drive awareness for all product lines within the responsible business unit based on a yearly communication plan
Collaborate closely with the Software and NCS Marketing teams as well as other members of the marketing organization
Support in rolling-out global product marketing campaigns with a high customer-centric approach and create a toolbox for global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.)
Create industry-leading marketing assets and campaigns with strong focus on the company’s new customer segments to ensure application-driven communication across all product lines
Upload assets to the central data management system and coordinate the product marketing campaign across the different digital marketing channels
Work closely together with the marketing colleagues, product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns
Actively support the internal implementation of a customer-centric approach into the marketing organization
Work closely together with the national and international Marketing team to improve and make processes and workflows more efficient

Your Profile

Bachelor’s degree in business administration, marketing, communication, digital marketing, product marketing or related fields
First experience (a minimum of 1-2 years) in product marketing preferred of technical products with basic experience in designing and implementing product launches and customer-centric marketing campaigns
Experience in successfully introducing new products in global & local B2B markets
Ability to understand complex topics and technical products

Your ZEISS Recruiting Team:

Stefan Schmid