Brand Manager Sensodyne in München bei Haleon

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

About the role

As Brand Manager DACH (m/f/d) for our priority brand Sensodyne you will support the brand lead to develop and implement a brand strategy and a marketing plan to ensure our growth over the next years.

Key responsibilities

This role will provide you the opportunity to lead key activities to progress your career, these responsibilities include some of the following:

• Development and implementation of brand strategy and marketing plan for the next three years - in close cooperation with brand lead Sensodyne, including portfolio management and media planning (with special focus on digital) to drive consumer penetration & brand growth
• P&L Management; drive innovation pipeline in collaboration with global marketing team
• Deliver on Sell In, Sell Out, Market Share, Profit, Shopper Penetration and other important KPIs in line with objectives (incl. budget)
• Performance tracking & analysis (market, competition, brand)
• Innovation & launch execution
• Cross-functional teamwork & project management with special focus on global marketing, shopper & customer marketing, sales and finance

Qualifications and skills

We are looking for professionals with these required skills to achieve our goals:

• Bachelor or Master degree in Business Administration with the focus on Marketing or equivalent
• First Marketing/Brand Management experience, ideally gained in FMCG (but not limited to FMCG)
• Very good analytical and operational marketing skills
• Digital activation skillset
• Proven ability to work in cross-functional teams and with many stakeholders (internal & external)
• Excellent verbal and written communication skills, coupled with good relationship building
• Passionate about driving brands, products and innovations to create a great experience for our consumers

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientatio