Ben & Jerry´s Activism Specialist (d/) in Hamburg bei Unilever

Do you have experience working in campaigning within the NGO, charity or grassroots movement-building space and driving change? Have you got a passion for the idea that business can be used to drive positive change in the world? Values-led ice cream company Ben & Jerry’s is recruiting an

Ben & Jerry´s Activism Specialist (d/m/f)
located in Hamburg/Germany

to lead activism campaigns on refugee and asylum rights with our team in Germany.

About Ben & Jerry’s

Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000 Ben & Jerry’s became a wholly owned subsidiary of Unilever whilst maintaining an independent Board of Directors to provide leadership focused on preserving and expanding our social mission, brand integrity, and product quality. Ben & Jerry’s first came to Europe in 1994 and is now sold across more than 35 countries worldwide.

Ben & Jerry’s has an inspiring ambition to use its position as beloved ice cream company to advance movements for social and economic justice. This translates into a fast-paced environment married with an activist spirit.

We Remain a True Progressive Values Led Organization with a Connected 3-part Mission That Are Reflected In Our KPI’s

Social mission: In Europe we initiate innovative ways to improve the quality of life locally, nationally, and internationally specifically on refugee and asylum rights.

Product mission: We make and distribute the finest quality natural ice cream and euphoric concoctions.

Economic mission: We operate our Company for sustainable, Profitable financial growth

Role & Responsibilities

The primary role of the Activism Specialist is to lead the strategy development and execution of the company’s German based issue advocacy / activism campaigns that align with Ben & Jerry’s progressive values.

The Activism Specialist is a critical part of bringing Ben & Jerry’s impactful activism campaigns to life and requires close coordination across functions internally while also collaborating with a diverse set of external stakeholders and campaign partners. In summary the role builds successful fan-facing social justice campaigns that drive progressive systemic change in partnership with movements and progressive civil society organisations. Currently that focus is on advancing the rights of refugees and asylum seekers.

The Activism Specialist role joins a global Activism team as part of the Europe region and works with local colleagues in Germany to implement their work. This role will report to the DACH (Germany, Austria & Switzerland) Business Lead of Ben & Jerry’s and will work closely with colleagues in the German, European and Global Ben & Jerry’s teams and with external partners.

Essential Responsibilities

• Work with a cross functional team and lead in developing and executing progressive, innovative, and strategic winning campaigns that support progressive social change.

• Lead strategy development, partner selection, and execution of advocacy campaigns across multiple channels that align with approved priority issue areas.

• Build impactful activism campaigns in Germany that include refugee and asylum rights under the direction of the Head of Activism for Ben & Jerry’s Europe and in partnership with the local team for Ben & Jerry’s Germany.

• Leverage the tools we have as a for-profit ice cream company including communication channels, creative messaging and marketing know-how. The campaigns will move fans and citizens from awareness and education to engagement and direct action.

• Support the development of strategies that translate Ben & Jerry’s social mission priorities into compelling and impactful campaigns. You will also identify local, regional, and national level on-ramps that that make our activism campaigns timely, relevant, and impactful.

• Play an active role in the European Activism team – six colleagues across six countries, plus the Head of Activism. Provide vision and leadership to ensure Ben & Jerry’s remains the most progressive, innovative, and impactful activist company. Help to set standards and best practices that become models for our European team. This role will capture, document, and disseminate best practices, tools, and models.

• Cultivate and collaborate with a diverse set of internal and external stakeholders and partners, including civil society / NGO’s, grassroots groups, progressive advocates, other allies in inside and outside the company. Building our relationships in the movement you will execute activism campaigns that support and help grow the work of the movement.

• Work closely with the digital