Assistant Social Media Manager, Marketing in Herzogenaurach bei Adidas

Assistant Social Media Manager, Marketing (m/f/d) in Herzogenaurach bei Adidas

Adidas

Purpose:

Deliver the adidas message to the adidas consumer through the management of digital publishing across all relevant social channels and platforms. Deliver value to the adidas consumer by; creating engaging content and advertising experiences which drive conversation both one to one and at scale and connect to adidas’ wider digital world adidas.com and the adidas app, with a focus on membership.

Key Responsibilities:

Implement the digital publishing strategy across your category with a focus on key campaigns, brand, and editorial moments.
Lead on reactive publishing moments & support Digital & Partner Publishing managers on all relevant category stories
Manage and moderate adidas’ social channels & communities, and work with Customer Service to ensure the best possible consumer experience on any social media touch point.
Plan & input into content creation that supports the key campaigns, brand moments and reactive publishing.
Own the global publishing calendar for your category.
Ensure real-time publishing plans of relevant moments are shared with key stakeholders.
Work with digital activation team to scale Newsroom content across multiple digital touchpoints
Work with ecom paid social team to ensure alignment and maximize traffic driving and sales opportunities.
Work with the wider Newsroom team to maximize the publishing mix for all campaigns.
Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts.
Support the Digital & Partner Publishing Directors to drive on-going innovation and best practice digital publishing.

Help educate the team to raise the level of knowledge and understanding of digital publishing and its potential.
Identify platform trends and consumer behavior and feed the insight back into digital publishing output and the wider team.
Achieve on target, on time, in full and in budget results.

Key Relationships:

Global Newsroom
Sports Marketing, EIM, trend,
Global Brand Marketing category team
Media Activation team
Digital Activation team
echo paid social team.
MediaCom

Knowledge, Skills, and Abilities:

Creative, collaborative, and confident
Excellent interpersonal / communication skills and high level of strategic thinking
Good understanding of owned channel and paid social landscape.
Experience with all major social media networks: Facebook / Instagram, TikTok, Google / YouTube, Snapchat etc.
Keen understanding of the wider publishing mix: owned, earned and paid.
Naturally curious and motivated by the ever-changing world of digital and mobile.
Broad understanding of and passion for the sports and fashion / entertainment industry
Advanced presentation and organizational skills
Understand the Editorial process.
Copywriting skills

Requisite Education and Experience / Minimum Qualifications:

Degree in Marketing, Communications, Retail, Digital or a related field (or equivalent experience)
2+ years’ industry and / or relevant work experience
Fluent written and spoken English language skills.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:

Assistant Social Media Manager, Marketing (m/f/d)