Senior Manager Go-to-Market, Sportswear APP in Herzogenaurach bei Adidas

Senior Manager Go-to-Market, Sportswear APP (f/m/d) in Herzogenaurach bei Adidas

Adidas

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Execute translation of the BU vision and strategy into a Go-To-Market (GTM) strategy considering market, account, and consumer insights. Execute the BU GTM strategy in markets and accounts to create demand, drive market share growth and enable achieving the financial category targets. Manage the business conversations with markets and accounts.

KEY RESPONSIBILITIES

GTM MERCH / SEGMENTATION

Execute short/long-term strategies for specific category areas (e.g., FTW, APP) in line with market and account opportunities
Build category range architecture for seasonal specific category areas (e.g., FTW, APP) incl. franchise management, price architecture, flow and segmentation that aligns with the category targets
Build and execute the necessary differentiation to be consumer focused and capture business opportunities amongst channels and accounts

GTM PLANNING

Execution of a BU GTM strategy that creates demand and drives market share growth
Build and hand over holistic BU GTM plans (Story x Product x Availability) for specific category areas (e.g., FTW, APP)
Build useful tools to excite and educate markets, channels, and customers, to successfully land seasonal concepts
Delivery of content, incl. translation into systems & decks

GTM MARKET INTERACTION

Manage and support all business conversations for specific category areas (e.g., FTW, APP) with markets and accounts
Manage and support the Integrated Business Planning (IBP) meetings for specific category areas (e.g., FTW, APP) from a global side, orchestrate the communication and drive follow-ups
Manage and support market / account facing milestone meetings for specific category areas (e.g., FTW, APP)
Manage and track the implementation of seasonal GTM plans towards markets and channels

KEY RELATIONSHIPS

Category Creation & Marketing
Finance
Market Category team
Market Finance
Global Sales
Market Account Sales

KNOWLEDGE, SKILLS AND ABILITIES

Proficiency with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc.)
Fluent in English. An additional European language is an advantage.
Ability to translate insights to actions
Advanced analytical skills, be solution driven and results orientated
Storytelling capability, presentation, and communication skills
Leadership skills (if required): inspirational, balanced, resilience, collaborative

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS

University degree or equivalent education required

8+ years of relevant experience in/transferable to the sports industry linked to GTM functions, e.g., retail, merchandising, buying, e-com

Up to 2 years of managerial experience (if applicable/ required)
Previous global, wholesale, retail, digital/ecom, vertical experience in merchandising, buying
Detailed theoretical and practical knowledge in functional area
Experience in Product Creation, Supply Chain, Visual Merchandising, Planning & Allocation is a plus

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.

JOB TITLE:

Senior Manager Go-to-Market, Sportswear APP (f/m/d)