Events Manager - Germany in Berlin bei Le Wagon

Le Wagon

Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’ potential through corporate training.

Founded in Paris in 2013, Le Wagon now has campuses in +40 cities across 25 countries, including global tech hubs such as Berlin, London, Tokyo, Shanghai, Singapore, and São Paulo. Most importantly, Le Wagon is a community of 18,000+ graduates from all walks of life, including career changers, digital nomads and many entrepreneurs - who've created 180+ tech startups and raised $862M+ and counting!

As the Events Manager at Le Wagon Germany, you will play a pivotal role in driving acquisition and increasing brand awareness for our tech bootcamps and skill courses. We are seeking a highly motivated and organized individual to lead our events team in executing engaging and impactful events, both online and in-person. If you are passionate about supporting people on their journey to a new career and have a strong background in event management, we want to hear from you!

General Info

Team(s): Marketing

Hours: Full-time 40 hours a week

Scope: Germany

Responsibilities

Germany Events

Develop event strategy to drive acquisition B2C & brand awareness in Germany
Organize talks, panel discussions, networking events, workshops & webinars for potential students - with the support of our local team members on each campus
Lead our local event teams to confidently execute events, mutualize efforts and share learnings
Organize targeted event campaigns in collaboration with the Regional Marketing Lead in your region and the responsible persons / team members on each campus in your region
Manage Eventbrite & Meetup communities at the country/regional level
Be an active member of the tech scene, attend meetups and engage in the regional tech community at the country/regional level
Build relevant partnerships with local tech communities & creative hubs
Be the face of the brand during external events (tech conferences & trade fairs)

Marketing

Analyze event performance and report to Marketing Lead
Work closely with Content Marketing Manager to create engaging content for event promotion and post-event marketing initiatives
Drive promotion efforts through existing and new channels
Collaborate with global and local event teams to plan and execute cross-regional event series
KPIs: Registration & attendance numbers, budget adherence, NPS, lead generation, post-event nurturing

This is the role for you if you are:

You are a people person who thrives on meeting new people and making them feel welcome.
You are a clear and confident communicator, with exceptional written and verbal English language skills, German is a plus
Event organisation is nothing new to you and you enjoy working during different times of the day.
You are a creative problem solver - highly structured, organized, and have the ability to work to tight deadlines to provide practical solutions on multiple projects.
Your decision-making is data-driven with a focus on event analysis and reporting, you are adept at aligning strategies with Key Performance Indicators (KPIs) and overarching business goals.
You have a demonstrated ability to innovate and adapt, consistently testing new approaches and making informed decisions based on insights gleaned from data analysis.
You have strong project management skills and have a real drive for results, with the ability to manage independently and take calculated risks.
You are entrepreneurial, highly collaborative, and love to help others reach their objectives.
You are based locally in Berlin
You are passionate about technology and education