GUCCI (Senior) Public Relations Specialist Central Europe in München bei Groupe Kering

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Gucci is part of the global luxury group Kering, which manages the development.

• Partner and support the Manager of Public Relations and Communications in the development and implementation of a comprehensive PR and Communications strategy for the Central European market (DACH and Eastern Europe) to increase brand awareness and exposure, while in alignment with the global strategy for all product categories.
• Work closely with worldwide press office on planning seasonal PR strategies to coincide with worldwide initiatives, including presentations to the press, pitching stories about the brand, and targeting covers / full-page editorials, exclusive editorials as well as campaigns in editorial context.
• Plan and execute all seasonal press presentations and re-sees. Generate local strategies to create awareness in Central European markets.
• Leverage strategic media relations with editors, stylists, and key multipliers of the industry for local product launches and placement via established, strong personal network.
• Planning and execution of PR- and image events within the region in connection with most important image- and/or key business moments
• With the Manager of PR and Communications, develop and manage the overall influencer & KOL strategy for Central Europe
• Execute regional handling of network, seeding and campaign management regarding all influencer and KOL activations integrating a strong personal approach to the world of digital and social media.

• BS/BA degree required
• Extensive luxury brand experience
• 5 years of experience in PR and communications, with an emphasis on fashion and luxury
• Comprehensive understanding of the media landscape and relationships with traditional and digital key media and influencers
• Ability to visualize and apply the 360° approach to all major projects related to the job

• A passionate, energetic team-oriented individual with strong analytical, interpersonal, and creative skills
• High Social Media affinity with interest in fashion, film, art and culture
• International mindset and willingness to travel
• Exceptional flexibility in dealing with different markets and cultures
• Ability to manage multiple projects in great detail as well as superior accountability and adaptability to change in a fast environment
• Excellent MS Office knowledge
• Excellent verbal and written communication skills in German and English
• Italian is a plus

Regular 2023-11-01 Full time GG Luxury Goods GmbH