Marketing Manager (QSR or FMCG background ) in Bayern bei Grab Geezy

Marketing Manager (QSR or FMCG experienced preferred)

Geezy is a global food technology startup. The company assists restaurants, hotel chains, and bars, to maximise their earnings potential by providing them with data-driven virtual brands, core technology platforms, and customer reach.

Geezy’s virtual brands optimize the dormant potential of existing kitchens (including their current assets and human labour) whilst diversifying their revenue streams, creating value, and de-risking costs and effort of a normal franchise setup. Geezy has partnered with more than 1200+ restaurants across the globe. Since its inception in the year 2020, Geezy has increased its global footprint across Australia, New Zealand, United Kingdom, United States, Ireland, France and India. Whilst seeking further expansion to cover the European Union, and Latin America, Geezy has already showcased a growth rate over 2022 of around 200% MoM.

Location – Bangalore IN

Work Experience: 3 to 5 years

Job Description:

As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive lead generation, brand awareness, and customer engagement. Your primary goal will be to generate high-quality leads that can be converted into customers. You will work closely with cross-functional teams, including sales, product, and creative, to ensure the successful execution of marketing campaigns. We are actively looking candidate who has solid experience from QSR or FMCG background.

Responsibilities:

• Develop and execute strategic marketing plans to generate leads and drive customer acquisition.
• Conduct market research to identify target audiences and customer needs and develop targeted marketing campaigns accordingly.
• Create and manage marketing campaigns across various channels, including digital, social media, email, and events.
• Collaborate with the creative team to develop compelling and impactful marketing collateral, including website content, blog posts, videos, and infographics.
• Monitor and analyze the performance of marketing campaigns using relevant metrics and make data-driven decisions to optimize results.
• Manage and optimize the marketing budget to maximize ROI and achieve marketing goals.
• Build and maintain relationships with industry influencers, media outlets, and partners to enhance brand visibility and reach.
• Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to ensure the organization remains at the forefront of marketing innovation.
• Provide leadership and guidance to the marketing team, fostering a collaborative and high-performing culture.
• Coordinate with the sales team to align marketing efforts with sales objectives and ensure seamless lead handoff.

Requirements:

• Bachelor's degree in marketing, business administration, or a related field. A master's degree is a plus.
• Proven work experience as a Marketing manager or similar role.
• In-depth knowledge of marketing principles, techniques, and best practices.
• Demonstrated experience in developing and executing successful marketing campaigns across various channels.
• Proficiency in digital marketing tools and platforms, including email marketing software, marketing automation systems, and analytics tools.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent written and verbal communication skills, with the ability to create engaging content.
• Creative thinking and problem-solving abilities. Ability to work in a fast-paced, dynamic environment and meet tight deadlines.
• 
  Preferred are candidates from Bangalore who can join us ASAP

Grab the opportunity and be a part of our growth and expansion