Communications ＆ Marketing Manager
As part of a two-year part-time course of study, you will have the opportunity to complete a practice-oriented postgraduate course in the dual principle alongside your work at ABB. In this role, you will have the opportunity to drive and implement marketing communication activities for the assigned market segments in line with the agreed strategy. Each day, you will conduct market analyses using available marketing tools for existing and potential products, systems, and/or services for assigned markets customizing communications tools and tactics. You will also showcase your expertise by creating customize content, ensuring executional excellence and continuously monitoring segment performance.
The work model for the role is: hybrid #LI-Hybrid or remote #LI-Remote
This role is contributing to the Measurement & Analytics Division.
You will be mainly accountable for:
- Implementing internal and external communication guidelines and programs within the Measurement & Analytics division, in line with business strategy, corporate communications, and brand positioning.
- Creating, managing, and reviewing programs, campaigns, stories, messages, and materials supporting global and local marketing and communications objectives.
- Supporting social media content creation and localization, planning and organizing events, and representing the company at industry events and trade shows to promote our products and services.
- Keeping up-to-date with market trends and ensuring our marketing strategies reflect the latest industry developments.
You will join a high-performing team, where you will be able to thrive.
- Passion for the communications and marketing industry. Experience with digital marketing and marketing automation tools is a plus
- Enthusiasm for learning and developing in marketing and communication activities, with the ability to transform technical topics into engaging narratives
- You are passionate about creative solutions and fresh ideas, while ensuring consistency with brand and Business Line positioning
- Currently pursuing a degree in communication, marketing, business administration, or a related field
- Fluency in both English and German, with strong communication skills in both languages
- Flexibility to travel
- Benefit from an open and solution-oriented work culture
- Coaching and mentoring from senior leaders and colleagues
- Get motivated by continuous improvement in what we do and how we do it, bring your know-how.
- Employee Assistance Program
- Flexible work practices
- Wellbeing program
- Paid and Unpaid leave opportunities
The Measurement & Analytics Division is among the world’s leading manufacturers and suppliers of smart instrumentation and analyzers, working at the heart of industrial digital transformation. The Measurement & Analytics Division’s portfolio consists of analyzers measuring compositions of gases and liquids; instrumentation measuring process variables such as temperature, pressure, flow, and level; force measurement solutions measuring parameters such as flatness, thickness, and tension; and advanced digital solutions for device management, device health check and predictive maintenance. The Measurement & Analytics Division serves key industries such as oil and gas, chemical, water and wastewater, power, hydrogen, batteries, as well as the marine industry. The Division enables the optimization of industrial processes by providing and analyzing data collected from sensing and smart measurement devices. Parameters such as emission levels and production inputs are measured by providing ‘before’ and ‘after’ values, enabling efficient operations and environmental sustainability through measurement. We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe. #MyABBStory Interested in joining our team? We are