Digital Marketing Specialist in Köln bei Wolters Kluwer Deutschland GmbH

About Wolters Kluwer

Build a better tomorrow, today!

For 180 years, Wolters Kluwer has been innovating the way professionals and businesses work. Employees are at the cornerstone of bringing our vision to life.

We are a technology-led global software and services company. Our success has been built upon smart thinking and listening to each other. Our pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

At Wolters Kluwer we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive. We offer you a world of endless opportunities.

Join us and build a brighter future!

Your Tasks

In this role, you will work closely with the European Digital Marketing Manager and collaborate with the sales managers in Germany to oversee and execute a comprehensive go-to-market strategy for various marketing programs.

Your primary focus will be on driving new and expanded revenue within our Legal software portfolio, with a special emphasis on In-house Legal Teams. You will create and implement sales enablement, events, brand awareness, and external communication initiatives in partnership with our sales teams.

In addition to your responsibilities in Germany, you will play a pivotal role in shaping our visual identity across Europe.

Your Key Responsibilities:

• Develop and execute multi-touch digital marketing campaigns aligned with the buyer's journey to engage and grow our audience, acquiring and converting leads through various channels.

• Collaborate with our European marketing team to design and create marketing assets, whitepapers, and graphic marketing ads.

• Work with both internal marketing teams and external agencies to position Wolters Kluwer favorably to prospects through content-driven campaigns.

• Conduct market research to stay informed about trends, key businesses, and organizations/associations active in the market.

• Manage all online channels, including the LinkedIn, SEA, SEO, and the database, within your region.

Essential Qualifications

• Minimum of 2 years of experience in Digital Marketing.

• Proficiency in graphic and video design applications.

• Advanced knowledge of CRM platforms and marketing automation tools, such as Eloqua and Salesforce.

• Familiarity with digital marketing platforms like Google Ads, LinkedIn Ads, and G4.

• Highly creative with the ability to identify target audiences and devise engaging, informative, and motivating digital campaigns.

• Fluent in English and German, both written and spoken.

• Willingness to travel within the European region to support events and initiatives.

Our benefits

• 3 days mobile working (home office) and flexible working hours

• 30 days of vacation and time off on Shrove Monday, Christmas Eve and New Year's Eve

• Summer party with Family & Friends, Christmas party and regular after-work events

• Volunteer Day: one day off a year for your volunteer work

• Company pension plan

• Budget for your IT equipment in the home office (300 euros)

• Many health offers

• E-learning via LinkedIn and other training and development opportunities

• A modern office in Hürth near Cologne - with a roof terrace, ergonomic workstations, e-charging stations and fresh fruit, water, tea and coffee (for a virtual tour, go here: Wolters Kluwer Deutschland GmbH Hürth (lto.de))

• And, of course, structured onboarding with a mentoring program and Welcome Day

Become part of Wolters Kluwer!

You can realize your ideas, learn, develop and grow. We have a lot to offer and stand for an open corporate culture. Join us and shape the future together with us.

Apply now by simply clicking on the button above.
We welcome all people - regardless of gender, nationality, ethnic and social background, disability, religion, age, sexual orientation and identity.

We are looking forward to meeting you!

Your contact person

Pushpa Linke
Senior Recruiter
Tel.: 02233 3760 7976